ASUS PB278Q is a solid addition to the 27" IPS market, and while many people will likely comment "Dell has been doing this for years", the point is obviously missed by them. ASUS including itself in this market and creating a monitor with such close competition to the brand new U2713 is only good for the consumer. With any hope the prices of enthusiast 27" monitors will drop, and if not at least there are numerous alternatives available to what was - for a long time - a one horse race.
https://www.asus.com/images/award_logo/1225/6349.jpg
Atomic