This card got the Best Buy in the high-end range as it sometimes equalled the GTX 680 in performance (due to it's 157MHz overclock) while retailing at a cheaper price of Rs 32,000. Only `2,000 higher than a stock 670. Also, the improved cooler design was a huge bonus.
https://www.asus.com/images/award_logo/1275/8161.jpg
Digit