ASUS Wins Prestigious 2014 Red Dot Awards for Product Design
ASUS ZenFone and ROG Maximus VI
Formula motherboard epitomize design excellence by embodying humanity, beauty,
ASUS today proudly announced that ASUS
ZenFone and ASUS Republic of Gamers (ROG) Maximus VI Formula motherboard have each
been honored with a Red Dot Design Award 2014, reflecting outstanding designs from
ASUS that deliver incredible experiences to users. ZenFone won the award in the
Mobile Phone category and ROG Maximus VI Formula motherboard won in the
Computer Component category. The winning ASUS products were chosen from a large
field of 4,815 entries from companies in 53 countries. Products considered for
the award are assessed on a wide range of criteria including degree of
innovation, functionality and ergonomics. The Red Dot jury for 2014 comprises
40 design experts from around the world and is the largest in the history of
The ASUS ZenFone Series
is available with screens ranging from 4 to 6 inches and comes in a variety of
striking colors. The use of Corning® Gorilla® Glass 3 gives ZenFone
unprecedented levels of damage and scratch resistance. The front façade of
ZenFone also features a brushed metal lower bezel which sports the iconic
concentric circle finish — a signature design detail that is found in many ASUS
products. Each lightweight ZenFone delivers a vibrant, youthful look with
interchangeable covers that let users personalize and express themselves with
colors that range from classy Charcoal Black to more striking hues like Cherry
Red or Solar Yellow.
features ASUS ZenUI, the all-new, exclusive mobile user interface developed
around the concepts of freedom, expression and connection. Featuring a new
visual design made to be efficient and inviting, it contains modern 'flat'
icons, vivid device-matching color themes, animations, new ringtones and
notification sounds, and a clean layout to present information clearly.
includes exclusive apps like What's Next and Do It Later that help users manage
information and enable them to be more productive. Additionally, enhanced
Android apps make life easier by including useful features such as threaded
email for keeping track of conversations and Smart Reader Mode in the web
browser for reducing eye-strain. ASUS ZenUI even includes free open messaging,
powered by Omlet Chat on the Omlet Open Messaging Platform, that lets users
share almost any kind of content easily with anyone, on any phone.
Maximus VI Formula
The ROG Maximus VI Formula is a
high-performance Z87 gaming motherboard whose design packs multiple
performance-enhancing features along with undeniable style. Its unique
CrossChill hybrid thermal design allows the user to choose between an air- or
water-cooled thermal solution. Unlike other hybrid designs, CrossChill does not
require a fan, so there is no noise or dust build-up. Water cooling provides up
to 23°C lower MOSFET temperatures for more stable overclocking.
ROG Maximus VI Formula also features ROG
Armor, another unique design feature that provides numerous performance
benefits and adds a stylish futuristic flourish to the motherboard. Composed of
two parts, a strong ABS top cover that blocks heat from graphics cards, and an
SECC steel support behind the PCB, ROG Armor reduces overall system temperature
and prevents PCB bending.
In addition to the design styling of ROG
Armor, the motherboard features the striking red and black ROG color theme.
This color theme is uniform throughout the ROG experience and appears not only
on the hardware, but also in the UEFI BIOS and all software user interfaces.
About the Red
Dot Design Award
The Red Dot Design Award is an
internationally-recognized seal of quality for products that represent the
pinnacle of design in their respective categories. It is given by the Design
Zentrum Nordrhein Westfalen in Essen, Germany, and is one of the top four
international design awards along with the IDEA Award, iF Product Design Award
and Good Design Award. Products considered for the Red Dot Design Award are
judged by a panel of international design experts and are assessed on the
following criteria: degree of innovation, functionality, formal quality,
ergonomics, durability, symbolic and emotional content, product periphery,
self-explanatory quality and ecological compatibility.