ASUS has been recognized as the number-one Taiwanese brand in the Best Taiwan Global Brands Awards 2013. This marks the eleventh continuous year that ASUS has made the top three list of international Taiwanese brands. The Best Taiwan Global Brands Awards is held by the Industrial Development Bureau, Ministry of Economic Affairs, R.O.C and global branding consultancy Interbrand.
ASUS and Intel® today announced the “Fonepad is Calling” campaign - a creative collaboration designed to spark a global conversation about the fast-growing phablet category of smartphones. The campaign supports the newly launched ASUS Fonepad Note 6 and Fonepad 7. Both products feature Intel processors, with Fonepad Note 6 running the Intel Atom™ processor Z2580 and Fonepad 7 running the Intel Atom processor Z2560.
ASUS and Intel® have kicked off the “In Search of Incredible” campaign by launching the “Transformation Day” video commercial. The video illustrates how ASUS Transformer Book Trio transforms one man's ordinary day into an extraordinary adventure while demonstrating how the versatile laptop can transition seamlessly between work and play. ASUS and Intel are turning the incredible into the practical, revolutionizing people's lives by transforming mobile computing.
ASUS today announced that the Republic of Gamers (ROG) Rampage IV Black Edition motherboard broke five world records at the OC Main Event in San Francisco, co-hosted by ASUS, Corsair® and Intel®. A team of world-renowned overclockers worked with ROG to claim new top scores with the 3DMark® 11Entry, 3DMark 11 Performance, 3DMark Fire Strike, Cinebench, and quad-channel memory frequency.
ASUS Taichi™ won the Computex Taipei 2013 Best Choice of the Year Award, a Best Choice Golden Award, and a Computex d&i Gold Award. ASUS products won an additional two Best Choice Awards and ten Computex d&i Awards. Ceremonies took place at the Taipei International Convention Center, where President of Taiwan Ma Ying-jeou presented the awards to ASUS CEO Jerry Shen.
ASUS Chairman Jonney Shih today introduced the ASUS Transformer Book Trio, a dual OS device that is part notebook, tablet, and desktop PC; and the New ASUS Transformer Pad Infinity, the world's first NVIDIA® Tegra® 4 tablet with a 2560 x 1600 WQXGA IPS display. He also introduced the ASUS Fonepad Note 6, the ASUS MeMO Pad HD 7, the ASUS VivoPC, and VivoMouse.
ASUS will be holding the Authentic Beauty exhibition from 9th to 14th April as part of Milan Design Week 2013. Held at Opificio 31 in Milan, the concept behind the exhibition is the beginning of beauty in all its forms and expressions. The exhibition will feature key ASUS products like PadFone™ Infinity, the ASUS TAICHI™ Ultrabook™ and others.
ASUS has won nine 2013 iF Design Awards at an event held at the BMW Welt in Munich. Eight products, including the innovative PadFone™ 2 and ASUS TAICHI™ Ultrabook™, impressed a panel of over 50 judges to win iF Product Design Awards. The ASUS VariDrive media dock also won an iF Packaging Design Award for Design and Engineering Excellence.
ASUS introduced its Open Cloud Computing (AOCC) platform at MWC. Supported across a range of smartphones, tablets and PCs, AOCC seamlessly aggregates cloud storage from different providers into a unified virtual service, drastically simplifies sharing photos and other media with multiple devices, and provides comprehensive online help and troubleshooting tools to solve all manner of technical problems.
ASUS unveiled the world's fastest graphics card at CES 2013 — the ROG ARES II with dual AMD® HD 7970 GHz Edition GPUs. ASUS also announced the E2KM1I-DELUXE Mini-ITX home theatre PC motherboard and the Xonar Essence One MUSES Edition USB DAC with headphone amplifier. Also on show was the ROG RAIDR Express PCI Express-based SSD.