ASUS Wins Nine 2013 iF Product Design Awards
ASUS TAICHI™ dual-screen Ultrabook™ and PadFone™ 2 among the iF winners,
with VariDrive Media Dock winning iF Packaging Design Award
ASUS won nine 2013 iF Design Awards at an event held at the BMW Welt exhibition facility in Munich last month. Eight products, including the innovative PadFone™ 2 smartphone/tablet combination and ASUS TAICHI™ dual-screen Ultrabook™, impressed a panel of over 50 judges and received iF Product Design Awards. The ASUS VariDrive Media Dock also received an iF Packaging Design Award for Design and Engineering Excellence.
The iF seal of quality is recognized all over the world, and is awarded to products that stand out in the three disciplines of product, communication and packaging design. A total of 4,352 products were submitted for consideration for this year’s awards.
ASUS PadFone™ 2
ASUS PadFone™ 2 is a fully featured Android 4.1 Jelly Bean 4.7-inch smartphone that transforms into a 10.1-inch tablet when docked to the PadFone™ 2 Station. ASUS DynamicDisplay technology optimizes apps automatically to suit each screen size as required, while smartphone data is instantly available on the tablet, without the need to synchronize. With a 1.5GHz quad-core Qualcomm® Snapdragon™ S4 processor and 2GB RAM, PadFone™ 2 is a unique handheld combination that delivers unparalleled mobile flexibility and performance.
ASUS TAICHI™ is an Ultrabook™ with an innovative design featuring back-to-back Full HD IPS displays. With the lid open, ASUS TAICHI™ is a powerful Ultrabook™ with a full-size backlit keyboard; with the lid is closed, it’s a versatile multi-touch tablet with Windows 8. Both screens can be used simultaneously and independently, allowing different content to be viewed on each at the same time. ASUS TAICHI™ also features a powerful Intel® Core™ i7 processor, dual HD cameras, array microphones and incredible SonicMaster audio, co-developed with Bang & Olufsen ICEpower®. Weighing in at just 1.25kg, ASUS TAICHI™ has a sleek, slender profile that tapers to a mere 3mm.
The ASUS ZENBOOK™ range features impressive specifications that include powerful Intel® Core™ processors, fast solid-state storage and capacitive multi-touch displays in a range of sizes. The beautiful slender profile of ZENBOOK™ is the result of intense research and development into sophisticated engineering techniques inspired by those used to create high-precision mechanical timepieces. The unique ‘spun-metal’ finish is the result of a 32-step manufacturing process, and the finely crafted aluminum case features gentle curves and a sleek contour that narrows to a mere 3mm. With its stunning design and incredible performance, ZENBOOK™ is a perfectly balanced Ultrabook™.
Republic of Gamers G46 Gaming Notebook
The Republic of Gamers (ROG) G Series G46VW gaming notebook packs unmitigated gaming power into a compact and portable 14-inch design. The G Series G46VW has the same stealthy and aggressive good looks of other ASUS G Series notebooks, with an illuminated ROG logo in the lid and rear-venting dual exhausts for effective cooling during marathon gaming sessions. The backlit keyboard is a solid one-piece design and the touchpad features responsive gesture control.
Republic of Gamers TYTAN CG8890 Gaming Desktop
The ROG TYTAN CG8890 Gaming Desktop PC features aggressive styling and a sharply angled chassis with side vents that open automatically for enhanced airflow and increased cooling when overclocking. The additional DEFCON LEDs also glow from blue to red to indicate system performance. Designed to set a new gaming standard, the one-click Turbo Gear feature dynamically overclocks the CG8890’s Intel® Core™ i7-3960X processor up to 4.2 GHz, without the need to reboot. The latest NVIDIA® GeForce® GTX 690 graphics card produces fluidly smooth gameplay at the highest gaming settings and supports up to four monitors, along with NVIDIA® 3D Vision Surround.
ASUSPRO™ B Advanced Series BU400 Business Ultrabook™
The ASUSPRO™ BU400 notebook delivers Ultrabook™ performance and design to business professionals. The ASUSPRO™ Series is renowned for undergoing strict quality tests that ensure the long-lasting reliability demanded by professional users. With a slim 21mm profile and weighing just 1.64kg, the BU400 has a durable aluminum and carbon fiber construction that houses a shock-absorbing hard drive.
The ASUSPRO™ BU400 is powered by 3rd generation Intel® Core™ processors with NVIDIA® NVS™ 5200 business graphics hardware. The BU400 features a spill-resistant keyboard with ergonomic keys that provide a more natural and precise typing experience, as well as a highly responsive and accurate touchpad. For added security, it has fingerprint and facial recognition log-ins. The BU400 comes bundled with software like Intel® Small Business Advantage, Intel® Anti-Theft technology and Computrace® LoJack® for Laptops.
ASUS X Series Notebook
The ASUS X Series is designed to appeal to a wide cross section of customers with varied notebook needs for work or play. The minimalist, lightweight, design is less than one inch thick and is available in four color schemes, with understated tones like Gentle Black and Ocean Blue for work, and the more vibrant Elegant White and Hot Pink for those seeking something more personal. The X Series features a choice of Intel® Core™ processors and large touchpads with ASUS Smart Gesture technology for precise multi-touch control with Windows 8.
ASUS VN Series Monitor
With a narrow bezel that measures less than 10mm, the ASUS VN Series monitor is ideal for mounting side-by-side on ‘video walls’. The 250-nit Full HD display is eco-LED backlit for reduced energy consumption and Trace Free Technology delivers an ultra-fast 1ms gray-to-gray response time for realistic, blur-free motion.
ASUS VariDrive – iF Packaging Design Award winner
Unlike most products, the ASUS VariDrive media dock is packed upright to greet the user the moment its packaging is opened. The accompanying accessory box also fits into the recessed part of the VariDrive design, ensuring no space is wasted in the compact packaging and optimizing packing volume for shipping. The packaging is made of recycled materials and reflects the comprehensive eco-friendly efforts of ASUS.