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    ASUS Releases the ZENBOOK Prime Premium Ultrabook

    Next generation of successful ZENBOOK Series upgrades award-winning product range with new technology, a user-responsive design, and 1080p full HD/IPS panel

    Following the success of original ZENBOOK, ASUS ZENBOOK Prime delivers the world's most advanced ultrabook PC. Presented in UX21A (11.6」) and UX31A (13.3」) versions, ZENBOOK Prime boasts a unique artistic ultra-thin and ultra-light design, enhanced with 3rd generation Intel® Core™ i7 processors, fast SSD storage, and top-grade full HD IPS panels. It gives users access to 2-second instant on resume and 2-week standby as well as ASUS SonicMaster audio while weighing just 1.1Kg and 1.3Kg (UX21A/UX31A).

    Advancing ultrabook performance

    Built for unmitigated HD multimedia in a lean and efficient form factor, ZENBOOK Prime employs new 3rd generation Intel® Core i7™ processors based on Ivy Bridge technology. With powerful integrated HD 4000 graphics and enhanced multitasking capabilities, it enables improved performance with an even further reduced power draw. For expedited data transfers, SATA 6Gb/s SSDs work four times faster than mechanical hard drives, and twice as fast as SATA 3Gb/s. USB 3.0 completely replaces USB 2.0, operating up to ten times faster while maintaining complete compatibility.

    Smartphone-like response and long range usage

    Acting on one of the main promises of the ultrabook concept, ZENBOOK Prime gives consumers spontaneous response, with 2-second instant on resume from sleep mode. It can sustain an extended 2-week standby period in S3 mode and impressive 200-days in S4 mode, with special guards to prevent data loss during that time. Its greater energy efficiency also translates into a 7-hour battery, allowing users to continue working and enjoying even when away from recharge points.

    Intuitive high-end multimedia enjoyment

    To foster better ease of use and accessibility, ASUS has added an optimized multi-gesture touchpad to ZENBOOK Prime, resulting in greater freedom of interaction. Its one-piece chiclet keyboard features backlighting for easier computing in low-light conditions, as well as an attractive visual effect.

    One of the main improvements compared to original ZENBOOK comes in the form of a full HD 1080p screen that uses IPS panel technology. In addition to sharp and clear visuals, the screen allows for 178 degrees of wide viewing angle and therefore more convenient enjoyment of content by several people at once. For lifelike audio, ZENBOOK Prime applies ASUS SonicMaster audio technology, co-developed with Bang & Olufsen ICEpower®. Consumers likewise enjoy an HD camera for better video chatting, resulting in a complete package tailored for high quality mobile multimedia enjoyment, communications, and productivity.

    Fusion of design and technology

    Original ZENBOOK has achieved an overwhelmingly positive reaction from media and consumers, becoming a favorite among style-conscious buyers who value a unique proposition as opposed to more commodity-like notebooks. ZENBOOK PRIME takes the concept to its next phase, upgrading the technical aspects of the product while maintaining a holistic design approach. Elegant spun-metal fabrication and durable materials combine an attractive look with long-lasting reliability consumers can count on wherever they go. ZENBOOK Prime embodies meticulous craftsmanship and attention to detail, and offers discerning consumers a compact powerhouse for all their portable computing needs, as the UX21A weighs just 1.1Kg, while the UX31A model registers a modest 1.3Kg. Both are an ultra-thin 3mm-9mm in profile, allowing for an easy fit in a variety of scenarios and usage styles.