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    ASUS and Google Announce New Nexus 7 in White

    Get ready for a white Christmas with the new Nexus 7 – it’s still made for what matters but now available in a new color.


    ASUS and Google today announce that the new Nexus™ 7 tablet is now available in white. Running Android™ 4.4 KitKat, the latest version of the world’s most popular mobile operating system, the new Nexus 7 is the ideal Christmas gift for 2013.

    The new Nexus 7 has proved a hit with users worldwide since its launch in July, 2013, and the new white version will further increase Nexus 7’s popularity. The latest Android™ 4.4 firmware upgrade brings a wealth of great new features and performance enhancements that are a perfect match for the power and portability of the new Nexus 7. With its incredibly sharp Full HD IPS display and powerful Qualcomm® Snapdragon® S4 processor, the Nexus 7 can take full advantage of the new features in Android 4.4, such as the improved user interface, touchscreen improvements and faster multitasking.

    Android 4.4 — immersive design, more power

    Android 4.4 introduces a simpler, flatter and more polished design for the user-friendly Android interface, with subtle enhancements to improve the user experience even further. Status icons are now clearer, and there’s a brand new edge-to-edge full-screen mode for a truly immersive experience when using photos, movies, games, maps or books, while status and navigation buttons can be restored instantly with just a swipe.

    Multitasking performance is boosted to a new high thanks to new memory optimizations, so no matter how demanding the tasks, Android 4.4 takes it all in its stride. Touchscreen performance is also improved for even faster response and accuracy.

    Usability and convenience is enhanced, too. With Android 4.4 users can interact with Nexus 7 using their voice alone for many tasks — simply saying ‘Ok Google’ while using the Google Now™ app allows users to perform a voice search, get map directions or control media playback, all without touching the screen.

    Work smart anywhere, anytime

    Perfect for people on the go, Android 4.4 has built-in support for Google Cloud Print™, enabling users to print documents, emails, web pages or photos directly from Nexus 7 via Wi-Fi or Bluetooth to any suitable connected printer. Printers with apps in the Google Play™ Store can also be used.

    Creating, editing and managing office documents and files is now easier than ever. The redesigned Quickoffice™ app can open and save files stored anywhere, whether they are on Nexus 7 or on a cloud storage service such as Google Drive™, giving users non-stop access to their data. Immediate access to recently-used files also gives users the edge when time is of the essence.

    Nexus 7 and Android 4.4 — a perfect partnership

    Developed by ASUS and Google, the new Nexus 7 is a 7-inch Android handheld with the sharpest-ever tablet screen and built-in wireless recharging that eliminates the need for clumsy power cable connections. Built to deliver the best of Google in an incredibly slim package that fits perfectly in the hand, the new Nexus 7 features a Qualcomm Snapdragon S4 Pro quad-core processor with 2GB of RAM and a vibrant Full HD display packed with more than 2.3 million pixels for a stunning 323ppi. ASUS TruVivid technology improves color clarity and brightness, while IPS display technology gives ultra-wide 178-degree viewing angles.