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    The ASUS Transformer Pad Design Story

    Always at the forefront of technology, ASUS has proven with its Transformer Pad family of tablets that they are in tune with what consumers require from their mobile devices. Launched in March 2011, the Eee Pad Transformer showed ASUS’ ingenuity and innovative thinking with the Mobile Dock design. With the philosophy of “design thinking” implemented deep into the ASUS work culture, the Transformer Pad design team set out to create a tablet that not only provided media consumption, but also productivity for professional use. The tablets have evolved, and are now offered in a variety of price points and specifications, including the new Transformer Pad and Transformer Pad Infinity.


    To celebrate the success of the Transformer Pad family of tablets, ASUS has created a series of videos detailing their story. Also available are interviews with various product directors and designers, so those who have purchased a Transformer can understand where it came from and better connect with their device.

    Getting Ready for Transformation


    Every product created has a story, starting off from design sketches and following a long process cycle before a finished product is ready for mass production. The Transformer Pad family’s story starts with a brief introduction from ASUS Chairman Jonney Shih, and follows with an interview from a product director and the various stages of thought and design, then moves on to discuss how the Design Team moved ahead in creating the Eee Pad Transformer Prime. At the end is a peek of what’s in store for the future of the Transformer Pad family. The video is available for viewing via YouTube, at http://youtu.be/QWYTghVZpNo .

    The Next Transformation


    Even before the success of the Eee Pad Transformer and Eee Transformer Prime, work was already well under way with the next two models: The Transformer Pad and Transformer Pad Infinity. With the foundations and lessons learned already in place from the original Transformer, ASUS set about designing their latest tablet offerings based on customer feedback to reach an even broader audience. The story of the new Transformer Pad family continues with the second design video, available to view via YouTube at: http://youtu.be/bqus37RcTSY

    ASUS Transformer Pad Infinity


    Similar to the other tablets in the Transformer Pad family, the Infinity features true 2-in-1 innovation with the Mobile Dock. Everything that made the Transformer Pads the most sought after Android tablet has been made even better in the Infinity, most notably the Full HD display that provides super crisp images and video to users. At the heart of the Transformer Pad Infinity is NVIDIA®’s Tegra® 3 T33 4-PLUS-1™ quad-core CPU, which also contains a 12-core GeForce® GPU. The extra battery-saver core on the CPU handles low-power tasks such as active standby, music and video, and is transparent to the OS and applications. Running at 1.6GHz, the Transformer Pad Infinity’s quad-core processor drives the incredible Full HD experience, while the display’s 16:10 aspect ratio, 1920 x 1200 native resolution and wide 178-degree viewing angle means it’s perfect for watching Full HD video, playing the latest HD games and also browsing the web – both indoors and outdoors, thanks to the ultra-bright Super IPS+ technology built into the display. A 2MP front 8MP rear camera with large F/2.2 aperture and 5-element lens is tucked into an ultra-slim profile that’s 8.5mm thin, and features a metallic spun finish design that is beautifully accented in either Amethyst Gray or Champagne Gold colors. To highlight the launch of the Infinity, a video detailing its technical specifications has been created so consumers can see the attention to detail that went in to creating a device that is powerful yet fashion savvy at the same time. The video is available for viewing via YouTube, at http://youtu.be/s7YvXgHe5UY .