Awards Bear Testament to ASUS' Mastery of Design and Innovation across Consumer and Component Product Lines

Taipei, Taiwan, April 14, 2010 – ASUS' Republic of Gamers (ROG) Rampage III Extreme motherboard, Commercial Series notebooks, Eee PC™ Seashell 1015 netbook and new ultra-slim series of Eee PC™ netbooks have risen above more than 12,000 submissions to snare prestigious red dot 2010 product design awards.

Tony Chen, Corporate Vice President and Vice Chair of ASUS' System Business Group, said: "Innovative product design is in ASUS' DNA, and our 100-strong international team of culturally-diverse designers is absolutely passionate about bringing form and function together in simple yet stylish and powerful ways. Every ASUS product embodies our brand spirit of inspiration, perfectionism and environmental consciousness; the garnering of red dot design awards proves that we are attuned to the aspirations of the design community and the desires of consumers at large."

The international red dot design award ranks among the largest and most famous design competitions in the world. Each year, an international jury reviews and evaluates the submitted products according to stringent criteria, including the degree of innovation, functionality, ergonomics, formal quality, ecological compatibility and durability of the product.

red dot award: product design 2010 winners

ROG Rampage III Extreme motherboard	The ASUS ROG Rampage III Extreme introduces a unique and efficient approach to heatsink design. By creating angled faces and cuts, ASUS offers a high-end mainboard with a style that reflects its extreme performance. The asymmetry of falling planes generates movement in the layers of aluminum and allows our eye to follow the flow of heat away from the components and into the air.
ASUS Commercial Series notebooks	Crafted to convey a professional and stylish image, ASUS Commercial Series notebooks are all-in-one computing solutions for SMB users. The angled shape of the highly-durable aluminum LCD cover subliminally tells the user how to carry the device, while creating a distinctive profile. The black on black color scheme exudes confident calmness and understated class. Inside, the fine detailing of the hairline aluminum keyboard cover and high gloss controls recall accessories worn by businessmen, such as cuff links. Reinforcing its business orientation is a suite of professional features, such as a webcam security cover and a built-in screen privacy filter.
Eee PC™ Seashell 1015 netbook	The Eee PC™ Seashell 1015 is an advancement of the highly acclaimed design that saw the first generation of Eee PC™ Seashell netbooks netting 2010 iF awards. The new design is inspired by yachts, which is especially fitting given that users can surf the Internet for 14 hours* thanks to ASUS' exclusive Super Hybrid Engine Technology. The lines defining the sides of the netbook are elegant and fluent, while the 'hull' on the underside of the casing boasts a special texture reminiscent of the surf under a boat. The palm rest and typing area form a spacious 'deck', allowing the user's hands to comfortably explore the broad touchpad and the matte keyboard caps which rise from a glossy surface as do pebbles from a stream. Several colors are available. The color palette is pure and elegant, and the finishing emphasizes the contrast between glossy and matte surfaces—delivering stunning aesthetics that enrich the user's overall experience.
New ultra-slim series of Eee PC™ netbooks	ASUS' new ultra-slim series of Eee PC™ netbooks delivers the optimal balance of usability and portability. A unique internal layout allows for a full array of ports to be positioned at the rear of the device, enabling the front and sides of the device to be completely smooth—making it easy to carry and to stay visually uncluttered. The visual simplicity continues inside with the one-piece aluminum palm rest and keyboard frame, and privacy is assured with the unique webcam sliding cover. The underside of the device has been given a soft touch coating for ease of handling.

These award-winning products will be showcased in a special exhibition at the Essen red dot design museum on the premises of the world cultural heritage site 'Zeche Zollverein' from July 6 to August 1, 2010.

* Subject to system configuration and usage. Availability may vary by SKU and country.
Specifications are subject to change without prior notice. Please visit www.asus.com to find out more about these award-winning products.