ASUS Celebrates the Launch of ZenFone in Southeast Asia
Chairman Jonney Shih introduces the
flagship smartphone series and ASUS ZenUI user interface
ASUS Chairman Jonney Shih, accompanied by CEO
Jerry Shen, announced the availability of the ZenFone Series for Southeast Asia
at a press event in Jakarta today. During the event, Mr. Shih introduced the
complete ZenFone lineup and the exclusive ASUS ZenUI mobile interface, together
with many of its unique features. Among the premier ASUS ZenUI features is
PixelMaster, a camera technology that is an essential part of the ZenFone
experience. The exclusive PixelMaster camera technology makes it effortless to
capture memorable photos and videos in any lighting condition.
first time, Southeast Asian customers can experience the empowering luxury of
the long-anticipated ZenFone, available in a range of sizes and colors. All
ZenFone models come with ASUS ZenUI, the all-new mobile user interface with
over 1000 enhancements that make ASUS mobile devices even more fun and seamless
of ZenFone in Indonesia marks a significant milestone for ASUS following
ZenFone events in Taiwan and China. "We are very excited to bring this
empowering luxury to consumers in Southeast Asia. I have always believed that the best
technology is that used by a mass audience, so when we set foot on this journey
in search of incredible, we aimed to create the most extraordinary phone for
everyone to enjoy," said Chairman Shih.
ZenFone Series features high-performance and power-efficient Intel®
Atom™ processors to deliver outstanding mobile experiences. Joining Chairman
Shih on stage, Intel Vice President and General Manger, Asia-Pacific and Japan
Region, Gregory Bryant, said: “Intel is proud to join ASUS on the ZenFone
journey with our Intel Atom processors. ZenFone offers an incredible user
experience at a competitive price, and that will be a compelling proposition
ZenFone — the
incredible smartphone for everyone
series incorporates beautiful design, high-quality materials and the seamless
functionality of ASUS ZenUI to bring empowering luxury to users. Available with
screens ranging from 4 to 6 inches and in a variety of striking colors, there
is a ZenFone to match anyone's needs and sense of style. All ZenFone models
feature Corning® Gorilla® Glass 3 screens for incredible
scratch resistance and durability.
— fluid, intuitive and beautiful
has a gorgeous 4-inch display and is easy to personalize with swappable back
covers available in Charcoal Black, Pearl White, Cherry Red, Sky Blue and Solar
Yellow colors. It supports Micro SD cards up to 64GB, giving plenty of room to
store photos, videos, apps, and more.
comes with a spacious 5-inch HD IPS+ display that can even be used while
wearing gloves. Its stunning design tapers to just 5.5mm at its thinnest edge.
ZenFone 5 is available in Charcoal Black, Pearl White, Cherry Red, Champagne Gold
and Twilight Purple colors.
offers a fantastic 6-inch HD IPS+ display complemented by SonicMaster audio
technology to deliver immersive entertainment experiences. It is equipped with
a powerful 13-megapixel camera for clear, high-resolution photos. ZenFone 6 is
available in Charcoal Black, Pearl White, Cherry Red and Champagne Gold colors.
ZenFone is one of the first ASUS devices to
feature ASUS ZenUI, the all-new, exclusive mobile user interface developed around
the concepts of freedom, expression and connection. Featuring a new visual
design made to be efficient and inviting, it contains modern 'flat' icons,
vivid color themes, animations, new ringtones and notification sounds, and a
clean layout to present information clearly.
ASUS ZenUI also includes two features —
What's Next and Do It Later — designed to free users from actively having to
manage the multitude of information they are confronted with daily, and enable
them to be more productive. What's Next puts the information currently most
important and useful to the user — such
as upcoming appointments, new messages and missed calls from VIP contacts,
weather at the next destination, and more — front and center on the lock
screen, the home screen and in the notification drawer.
Do It Later frees the user to focus on the
task at hand, without forgetting about other important things that they need to
do later. If a user is in the middle of writing an email and receives a phone
call, a simple button tap automatically creates a reminder to call that person
back. Users can also save interesting items, like articles, YouTube videos, or
any web page, to read later. Each reminder and saved item is collected in the
separate Do It Later app and includes a shortcut to perform the related action,
such as call a contact or view a webpage.
— professional-looking photos, every time
Every ZenFone features PixelMaster, an
exclusive ASUS camera technology comprising a set of features including Selfie
Mode and Depth of Field Mode that improve camera performance and make it easier
for users to capture great photos and videos. Two additional PixelMaster
features, Low-light Mode and Time Rewind, are also available on ZenFone 5 and
Low-light Mode significantly increases camera
performance in poorly lit scenes. By merging adjacent pixels, the camera
increases light sensitivity by up to 400% and contrast up to 200%, resulting in
clear and bright low-light shots without the need for a flash. Electronic Image
Stabilizer (EIS) improves low-light performance even further resulting in
sharper, non-blurry photos. Low-light mode is also available when shooting
Action photography can be challenging due to
subject motion, but Time Rewind makes capturing that perfect moment easier. By
automatically taking multiple pictures before and after the user presses the
shutter button, the chance of getting a great photo of a difficult subject is increased.
After taking the photo, the user can “go back in time” using an easy-to-use
interface to select the best shot, or can simply choose to save all of the
available shots captured by the camera.
Selfie Mode is a new and innovative way to
take high-quality self-portraits (‘selfies’). It enables the user to use the
high resolution main camera on the back of the phone — instead of the lower
resolution front-facing camera — to take and individual selfie or one with a
group of friends. The camera automatically detects when the selected number of
people is in the frame and begins a countdown before taking three photos.
Afterwards, the user can select the best-looking photo to save and share
Depth of Field Mode lets the user capture
engaging photographs with sharp, isolated subjects set against rich, softly
blurred backgrounds — a look known to photographers as shallow depth of field —
that is usually only possible with dedicated, high-end cameras.