Inspiring Innovation • Persistent Perfection
ASUS has grown from a modest startup in 1989 into a global technology leader renowned for innovation and quality today, with a revenue of over 8 billion U.S. dollars and a brand value of 1.324 billion U.S. dollars.
We attribute our monumental growth in this fast-changing industry to two constants: our keen desire to create new user experiences and our unwavering commitment to quality. These values are encapsulated in our brand promise: "Inspiring Innovation • Persistent Perfection".
Innovation is the lifeblood of ASUS. Innovation flows through our entire operations, right down to the minutest detail: from hardware and software development to material selection and manufacturing processes. We have an intimate understanding of the needs of today's digital home, digital office and digital person, and are constantly on the lookout for creative, game-changing solutions to meet these needs. Our mission is to deliver truly innovative products that will inspire users to reach for greater heights of productivity and fun.
At ASUS, we strive for absolute perfection in everything we do. Through our disciplined adherence to the "ASUS Way of Total Quality Management" at every level of our organization, and across all functional units within our company, we are able to ensure that our customers consistently receive the best-designed and highest quality solutions cost-effectively. Our efforts have been recognized in the form of numerous industry and media accolades. ASUS was, for example, ranked first in quality and innovation in the 2009 Wall Street Journal Asia 200 Survey. ASUS has also fared very well in reliability surveys, with both Rescuecom and SquareTrade hailing ASUS notebooks as the No.1 in reliability. ASUS products have had similar success on the industrial design front, garnering prestigious awards such as Japan's Good Design Award and Germany's iF Design Award and Red Dot Design Award.
"Inspiring Innovation • Persistent Perfection" is our formula for exceeding expectations in everything we do, and delivering complete customer satisfaction consistently. It will chart the course for ASUS to fulfill our vision of becoming the world's most admired leading enterprise in the new digital era, and will continue to serve as the blueprint for making our customers' dreams a reality in decades to come.
Jonney Shih, Chairman, ASUSTeK Computer Inc.