For ACCZ we are searching for:
Location:
Prague
Job
Title: Technical PR Specialist – ASUS
Job
Overview:
The
Technical PR Specialist will be responsible for developing and executing
strategic public relations campaigns for technology-focused products, such as
laptops, gaming hardware, mobile devices, and other consumer electronics.
The
ideal candidate will be passionate about technology, have strong communication
skills, and be capable of translating complex technical concepts into clear,
compelling messages for media, industry influencers, and the public.
Key
Responsibilities:
- Develop
and execute PR strategies specifically for ASUS’s
product categories, including series of Zenbook, Vivobook, ProArt, ROG
(Republic of Gamers).
- Craft
and distribute press releases, technical articles, and announcements to effectively communicate
ASUS’s latest product launches,
innovations, and company achievements.
- Establish
and maintain relationships with tech journalists, influencers, bloggers,
and analysts,
particularly those specializing in consumer electronics, gaming, and
computing.
- Act as
a technical spokesperson for ASUS in media interviews, industry panels, and conferences,
ensuring clear communication of product innovations and company
milestones.
- Manage
and coordinate media events and product launches, including virtual and
physical press conferences, product reviews, and influencer engagements.
- Monitor
and report on media coverage to evaluate the impact of PR campaigns, focusing on KPIs like
share of voice, media impressions, and sentiment analysis.
- Collaborate
with global product teams, marketing, and engineering departments to ensure technical
accuracy and consistency in all PR materials.
- Support
product reviews by ensuring journalists and reviewers have access to key technical
specs and data points, helping ASUS products get the attention they
deserve.
- Prepare
ASUS executives and product experts for public speaking engagements, media
interviews, and keynotes by providing technical talking points and media
training.
- Create
technical content such as whitepapers, case studies, product comparison sheets, and
opinion editorials that showcase ASUS’s role as a technology leader.
- Monitor
technology trends in PC hardware, gaming, AI, and IoT to identify opportunities for
proactive PR campaigns.
- Manage
crisis communication when necessary, ensuring timely and appropriate responses to media
and public inquiries about ASUS products or issues.
Requirements:
- 3-5
years of experience in PR, media relations, or communications, with experience in the
technology sector, preferably in consumer electronics, gaming, or
hardware.
- Strong
understanding of consumer electronics and PC hardware; familiarity with ASUS’s product lines, such as laptops,
gaming hardware, and motherboards, is highly desired.
- Excellent
written and verbal communication skills, with the ability to translate complex
hardware and technology concepts into easy-to-understand narratives.
- Proven
track record
of securing high-impact media placements in tech publications, blogs, and
mainstream media.
- Experience
in managing product launches, reviews, and influencer campaigns, particularly in the
hardware and gaming sectors.
- Proficiency
in PR tools,
including media databases, press release platforms, and social media
management tools.
- Experience
in working with tech influencers and YouTube content creators who review and test
hardware.
If
you are interested, please sent your CV to zuzana_nova@asus.com