Informace týkající se webových stránek ASUS

    For ACCZ we are searching for:

    Location: Prague

    Job Title: Technical PR Specialist ASUS

    Job Overview:

    The Technical PR Specialist will be responsible for developing and executing strategic public relations campaigns for technology-focused products, such as laptops, gaming hardware, mobile devices, and other consumer electronics.

    The ideal candidate will be passionate about technology, have strong communication skills, and be capable of translating complex technical concepts into clear, compelling messages for media, industry influencers, and the public.

    Key Responsibilities:

    • Develop and execute PR strategies specifically for ASUSs product categories, including series of Zenbook, Vivobook, ProArt, ROG (Republic of Gamers).
    • Craft and distribute press releases, technical articles, and announcements to effectively communicate ASUSs latest product launches, innovations, and company achievements.
    • Establish and maintain relationships with tech journalists, influencers, bloggers, and analysts, particularly those specializing in consumer electronics, gaming, and computing.
    • Act as a technical spokesperson for ASUS in media interviews, industry panels, and conferences, ensuring clear communication of product innovations and company milestones.
    • Manage and coordinate media events and product launches, including virtual and physical press conferences, product reviews, and influencer engagements.
    • Monitor and report on media coverage to evaluate the impact of PR campaigns, focusing on KPIs like share of voice, media impressions, and sentiment analysis.
    • Collaborate with global product teams, marketing, and engineering departments to ensure technical accuracy and consistency in all PR materials.
    • Support product reviews by ensuring journalists and reviewers have access to key technical specs and data points, helping ASUS products get the attention they deserve.
    • Prepare ASUS executives and product experts for public speaking engagements, media interviews, and keynotes by providing technical talking points and media training.
    • Create technical content such as whitepapers, case studies, product comparison sheets, and opinion editorials that showcase ASUSs role as a technology leader.
    • Monitor technology trends in PC hardware, gaming, AI, and IoT to identify opportunities for proactive PR campaigns.
    • Manage crisis communication when necessary, ensuring timely and appropriate responses to media and public inquiries about ASUS products or issues.

    Requirements:

    • 3-5 years of experience in PR, media relations, or communications, with experience in the technology sector, preferably in consumer electronics, gaming, or hardware.
    • Strong understanding of consumer electronics and PC hardware; familiarity with ASUSs product lines, such as laptops, gaming hardware, and motherboards, is highly desired.
    • Excellent written and verbal communication skills, with the ability to translate complex hardware and technology concepts into easy-to-understand narratives.
    • Proven track record of securing high-impact media placements in tech publications, blogs, and mainstream media.
    • Experience in managing product launches, reviews, and influencer campaigns, particularly in the hardware and gaming sectors.
    • Proficiency in PR tools, including media databases, press release platforms, and social media management tools.
    • Experience in working with tech influencers and YouTube content creators who review and test hardware.

    If you are interested, please sent your CV to zuzana_nova@asus.com