After adding up all the taxes, the Asus R9280X-DC2T-3GD5 should set you back by Rs 23,210 once it hits retail around mid-November. This is a very aggressive price from Asus considering the very good custom cooler and factory overclock. Nvidia's GTX 760 retails for the same price and between the two, the R9 280X is the obvious choice. In fact, it's even faster than the GTX 770 (in some cases), which is priced a good Rs 10,000 more than AMD's offering. Nvidia needs to seriously work on their drivers or hurry up with their next-gen cards as from the looks of it, it's going to be a red Christmas.