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    ASUS Transformer– Tablet & Notebook in One

    New Delhi, July 15, 2011: ASUS Technology, a leading international brand driven by innovation and commitment to quality for products has rolled out the ASUS EEE Pad Transformer TF101 Tablet. The new offering distinguishes itself from the sea of tablets with its aggressive pricing and an optional accessory that easily transforms it into a notebook.The ASUS EEE Pad Transformer TF101 becomes a full-fledged notebook just by fitting it into its docking station. The docking station features a full QWERTY keyboard, a multi-touch touchpad, two USB ports, a 3.5mm audio jack, and a built-in SD card reader. An added benefit to hooking up the tablet to its docking station is that the station comes with its own batteries, extending the battery life of the whole unit from just 6 hours to as much as16 hours.

    “It has been our constant endeavor to roll out products driven by technology and innovation at the forefront. We are excited to launch the much-awaited ASUS Transformer in India. This latest creation will bring revolution in the field of technology with its magical features and stylish looks. With this innovative product, the Indian consumers would experience cutting edge technology that the world has been talking of,” commented Mr. Alex Huang, Country Head, ASUS Technology (India).

    “We believe the demand for tablets is poised to grow phenomenally as users start to experience the limitless potential of this device. Users have also started opting for innovative options. The ASUS EEE Pad Transformer is one such choice. This Android tablet employs ASUS's netbook expertise, including a keyboard dock that not only makes typing easier it also doubles the battery life and boosts connectivity,” informed Unaez Quraishi, Sales & Distribution Director, System Business, ASUS Technology (India).

    Weighs about 680g, the new offering is powered by NVIDIA Tegra 2 dual core processor. As a result, the Transformer browses the web at blazing speeds, providing a snappier response time and better performance when multi-tasking. Removed from the keyboard dock, the tablet bears a face similar to many of the top new-wave Android Honeycomb tablets. The surrounding of this glossy, black iPad-like gadget has a strip of bronzed metal, lending the EEE Pad Tranåsformer an impressive sense of quality. Google’s Android v3.0 Honeycomb is the next generation of android installed in ASUS TF-101 which gives the glance look to the users interface for ultimate experience such as HD videos, high Internet speed. Merely 13mm thick for ultra-portability, this attractive gadget has a touchpad, 3.5mm audio jack, two USB ports as well as a built-in SD Card reader for easy file sharing and storage expandability makes the Transformer a versatile media hub.
    The new offering comes preloaded with Polaris Office 3.0, a professional mobile office Solution that helps users to edit various types of office documents. This makes the device a suitable option for professionals. Yet another unique feature of the product is the ultra-convenient ASUS WebStorage with one year of unlimited storage space that provides worry-free cloud computing.
    Price and availability: ASUS Eee Pad Transformer TF101 Tablet is available in India at a price of INR 32,999/-.

    About ASUS:
    ASUS, one of the world’s top consumer notebook vendors and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era.
    ASUS, designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D team of 3,000 engineers, the company's revenue for 2010 was around US$10.1 billion.

    Press Contact:

    Komal Tomke – Sr. PR Specialist-System Business Group India
    Mobile no: 9920963962
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