It looks like ASUS has a winner on their hands with the STRIX cooler. It stops the fans when the GPU is cooler than 67°C, which means it emits no noise in idle, Blu-ray (Media PC!) and light gaming. Once the card gets warmer than that, the fans will start spinning but do so with very little noise. Even with full-load gaming, it is difficult to hear the VGA card fans over other noise sources in the system. This is definitely the card to get, if you want a low-noise experience.