We weren't able to get the MSRP for the STRIX GTX 960 at the time of publishing, but we should have that information shortly. However, given pricing we were made privy to from various sources, we'd expect this card to land anywhere from $210 to $220. If that holds true, it will be perfectly positioned between the AMD R9 280 and R9 280X. Putting two of these together for a SLI setup becomes an attractive option at that price range. You'll be well under the price of a single GTX 780 Ti or GTX 980 (around $100 in most cases), but right on par performance wise where single monitor gaming is concerned. Even if the price ends up being a little higher than what we project, it's still going to be a heck of a value. Price, performance, and a great cooler in the DirectCU II all add up to an easy upgrade path or even a good option for your next system build.