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In order to achieve our goal of making ASUS the world’s most admired enterprise of the digital era; we operate according to four core values that make up the ASUS DNA.
ASUS places great importance on employee virtues. Five characteristics have been identified as key to the smooth development of processes and relationships. The five ASUS virtues are:
In order to accomplish the best possible results, everyone at ASUS is encouraged to focus on the fundamentals of a task before they execute it.
By considering the wider issues of a situation and approaching problems from the perspective of a potential customer, this core value helps discover successful — and cost effective — solutions.
Everyone at ASUS strives for technological and aesthetic perfection in everything they do. This core value involves ‘green light’ brainstorming, where every idea is sent to a pool from which the best solution is eventually pulled; while ‘red light’ thinking involves constant questioning to filter the potential problems from every proposal. Such structured experimentation helps develop products that exceed the customer’s expectations and enhance the overall product experience.
ASUS relies upon ‘lean thinking’ to create the greatest value for consumers by encouraging open communication between all levels within organization. This core value incorporates Lean Six Sigma principles to maximize the effectiveness of any process, cut down on unnecessary cost and wastage, and constantly improve management processes.
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