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    ASUSPRO ESSENTIAL PU301LA

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    Ultraportable and budget friendly for SMBs

    Designed professional
    • Ultra light from 1.75kg and ultra-slim with full I/O connectivity
    • Visual enjoyment with anti-glare HD panels
    Top ASUS reliability and quality
    • Extra-strict ASUSPRO reliability testing standards
    • Tough anti-shock hard drive protects your data
    • Spill-resistant keyboard withstands beverage mishaps
    Get business done with greater comfort and ease
    • 47% bigger multi-gesture touchpad for effortless and accurate input
    • Smart control the touch panel with multiple finger gestures
    • Ultimate sound experience with sonic master technology
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    ASUSPRO BU400 Ultrabook™ ASUSPRO PU301LA

    Corporate non-IT staff who need essential features and stable operation for productivity

    Small business with controlled budgets that demand durable high end perfomance

    Government or education professionals requiring high security and data protection

    ASUSPRO PU301LA


    The ASUSPRO PU301LA ultraportable laptop is designed for small and medium businesses. It offers affordable reliability, with a light and slim design that starts at 1.75kg. Laptops are reinforced and proven by much higher standard testing than other laptops. This includes drop tests, hinge cycle tests and panel pressure testing. Data gets added protection from anti-shock hard drives and the spill-resistant keyboard. Productivity gains from powerful 4th gen Intel® Core™ processors and efficient manageability by Intel® Small Business Advantage (Intel® SBA). Additional security measures include a fingerprint scanner, plus quick tracing of lost or stolen laptops with Intel® Anti-Theft Technology and Computrace® LoJack® for Laptops.

    Product features


    Product features
    4th generation Intel® Core™ processors
    Product features
    Extra-strict ASUS reliability testing standards
    Product features
    Tough anti-shock hard drive protects your data
    Product features
    Intel® SBA
    All in one business management
    Product features
    Ultra light from 1.75kg
    and ultra-slim with full I/O
    Product features
    True-comfort keyboard
    and precision touchpad
    Product features
    Product features
    Auto data backup when battery charge drops to 5%


    Designed professional


    Ultraportable, subtle, stylish

    Ultraportable, subtle, stylish

    Starting from 1.75kg, the PU301 uses a one-piece build, creating a subtle and completely consistent look. The design extends to the underside and removes unneeded clutter with a stylish brushed metal finish.


    True-comfort keyboard and full numeric keypad increase productivity

    Business places great importance on keyboards, as they are vital for professional communications. ASUS engineers have fine-tuned the PU301’s keyboard, providing better click ratios and 2.3mm travel distance to maintain comfort during long hours of work. The keyboard also provides a full numeric cluster with page up/page down keys to increase efficiency when doing calculations and reading long documents.

    Ultraportable, subtle, stylish

    47% bigger multi-gesture touchpad

    47% bigger multi-gesture touchpad

    Easier to use and more precise input with scroll, rotate, and zoom

    The touchpad has been enlarged to 107 x 61mm, matching the screen ratio for an attractive look. Its 47% larger than touchpads on similar laptops from other brands and supports responsive and accurate multi-touch control. With more gestures detected, it effectively replaces the mouse, offering an intuitive input option. Multi-touch input allows effortless accuracy without a mouse, including two-finger web page scroll, image zoom/rotate and three-finger tapping to mimic a right-click. Workflow is streamlined with gesture control, especially multi-step tasks such as presentations and research projects.

    47% bigger multi-gesture touchpad

    Anti-glare display for comfortable viewing

    Matte screen materials prevent unwanted reflections to reduce eye fatigue. They also stop unsightly fingerprint smudges for more attractive presentations. To prolong productivity, ergonomic, textured, palm rest areas provide a pleasant and solid feel so you can keep working without slowing down.

    47% bigger multi-gesture touchpad

    Your business reinforced

    Extra-strict ASUSPRO™ reliability testing standards

    Business and organizational users demand higher standards and greater reliability, so all ASUSPRO Series laptops are strictly quality-tested to much higher industry standards then mainstream laptops. They prove highly durable in drop tests, hinge cycle tests and panel pressure testing. They also ship with an anti-shock hard drive that includes a triple protection mechanism to ensure data is always safe.

    Enhanced drop testing
    More than double the drop height of standard notebooks

    Stronger hinge testing
    20,000 more cycles than standard notebook testing

    Enhanced pressure testing
    Up to 20% higher endurance compared to normal notebooks

    Spill-resistant keyboard
    Occasional beverage accidents are no longer a problem

    Anti-shock hard drive – triple protection keeps data safe from damage


    Anti-shock hard drive
    1. Stringent 3-axial/6-angular shock and vibration test

    PU301 hard drives are subjected to rigorous shock and vibration trials in accordance with surrogate testing to beyond common industry standards.

    2. Motion sensor defense mechanism

    G-sensor hardware and hard drive protection software pre-empt imminent impacts as an additional line of defense in keeping data safe and secure. They use a 3D digital accelerometer with three levels of sensitivity: off, normal and high. The latter is activated by default and impact detection remains on at all times.

    3. Metal bracket air bag

    Metal brackets add structural strength around hard drives, protecting storage beyond mainstream standards. Shock-absorbing cushions also act as additional shields to protect data in the event of shocks or drops.

    Anti-shock hard drive

    Tough-metal four-corner notebook structural protection

    Motion sensor defense mechanism

    Shock-absorbing hard drive cushions reduce potential damage

    Metal bracket air bag

    Impact-detecting hard drive G-sensor pre-empts drop incidents


    Worry-free security


    47% bigger multi-gesture touchpad

    Improved privacy with fingerprint scanning

    Laptops incorporating fingerprint scanning take data access authorization and protection to a higher level with a personal touch. RF electronic scanner imaging reads fingerprint patterns, using sensors that are less affected by skin surface conditions, including dry, worn, calloused, dirty or oily skin, which may impair the ability of other sensor technologies to accurately detect fingerprints.


    47% bigger multi-gesture touchpad

    ASUS Secure Delete erases data permanently

    Offers an easy-to-use interface and allows users to permanently remove confidential data from the recycle bin by simply launching Secure Delete and dragging and dropping files to be erased.


    Protect your data – trace and locate stolen notebooks

    Keep data safe, plus trace and locate stolen laptops with Intel® Anti-Theft Technology and Computrace® LoJack® for Laptops

    The ASUSPRO P ESSENTIAL Series utilizes Intel® Anti-Theft Technology to help disable access to the operating system should your laptop ever get lost or stolen, keeping it safe and secure. Laptops are also bundled with Computrace® LoJack® for Laptops by Absolute® Software, giving you the power to remotely locate them. You can also remotely lock and delete data before it falls into the wrong hands. The LoJack® for Laptops dedicated theft recovery team works with local law enforcement to track down and recover lost or stolen laptops.


    Better productivity and streamlined management


    4<sup />th</sup> generation Intel® processors

    Powerful 4th generation Intel® Core™ processors

    With or without managed IT environments, professionals implement added security alongside intelligent performance. The ASUSPRO P ESSENTIAL Series incorporates 4th generation Intel® Core processors to deliver amazing performance and include manageability, graphics and connectivity-enhancing technologies.

    Intel® Small Business Advantage (Intel® SBA) included

    Helping small businesses efficiently manage their PCs in one simple package Intel® Small Business Advantage offers a new computing platform that consists of hardware, software and firmware to provide unique security and productivity capabilities. It has been specially designed for small businesses that do not have a managed IT environment, so it simplifies things to allow you to focus on your business rather than your PC. Intel® SBA includes six applications to help organize security and productivity: Software Monitor, Data Backup and Restore, USB Blocker, PC Health Center, Energy Saver and Wi-Di Wireless Display technology.

    3rd generation Intel® processors

    ASUS Asset Tag Manager helps with more efficient IT and admin

    ASUS Asset Tag Manager is designed for small and medium businesses, allowing you to define a specific series number shown in the BIOS, which helps maintain team member device identification and easier management of individual PCs.

    ASUS Asset Tag Manager helps with more efficient IT and admin



    Intel Wi-Di support-Project your notebook PC display to TV wirelessly

    Intel WiDi (Wireless Display) technology enables businesses to project a laptop display to a TV without cables. The full Desktop, including media and productivity applications, is sent to the TV in Full HD resolution using a dedicated 802.11n Wi-Fi connection. This is great for business presentations or sharing documents or web pages with lots of people. With Intel WiDi, you no longer have to crowd around a small screen to share stuff from your laptop.

    Connect from anywhere with dual-band Wi-Fi and 4G LTE

    The ASUSPRO PU Series now features 4G LTE and dual-band Wi-Fi, so business users can stay connected at all times. Dual-band Wi-Fi works with both 2.4GHz and 5GHz wireless networks for maximum flexibility, while 4G LTE is up to 10 times faster than previous-generation mobile data technology.

    Intel Wi-Di support-Project
    3X the charging cycle
    3X the charging cycle of Li-ion batteries and smart power connect alert

    The PU301 uses long-life polymer batteries as a standard feature, offering three times the life cycle of traditional li-ion batteries. Eco-friendly and money-saving with a lower replace rate, polymer batteries also enhance safety thanks to low electrolyte leak rates. Should the power adapter be only partially or improperly connected to your laptop, the PU301’s embedded power connector alert will notify you of this problem, preventing sudden shutdowns and interruption to your work.

    Up to two weeks of standby
    Up to two weeks of standby time and auto data back up when battery charge drops to 5%

    ASUSPRO laptops can remain in standby for up to two weeks, twice longer than conventional laptops. Also, real time battery life detection prevents data loss, backing up work as soon as the battery drops to 5% charge, so your data is always safe.

    *Actual standby time may vary due to specific component performance, connected devices and environmental differentiation

    Fast data transferring with USB3.0, Bluetooth 4.0 and SSD
    Fast data transferring with USB3.0, Bluetooth 4.0 and SSD

    The PU301 features superfast USB 3.0 for the latest in data transfer standards, working up to ten times faster than USB 2.0. Furthermore, Bluetooth 4.0 includes classic Bluetooth, Bluetooth high speed and Bluetooth low energy protocols, 16G SSD for cache enable faster boost up.

    USB Charger+ quickly charges
    USB Charger+ quickly charges mobile devices even when the laptop is switched off

    Exclusive ASUS USB Charger+ software easily charges smartphones, media players and other portable devices even when laptops are powered off or in sleep/hibernate modes in a fraction of the time it would normally take.

    Green ASUS

    ASUS leads the industry in eco-friendly processes, minimizing environmental impact with an initiative dubbed Green ASUS. It recovers four areas: green design, green manufacturing, green procurement, and green services. ASUS is focused on safeguarding our planet with responsible products, and the ASUSPRO™ Series succeeds in combining a lower total cost of ownership with the highest environmental standards. It is fully EPEAT, Energy Star, and RoHS-certified.

    Green ASUS