ASUS Exhibits Total Content-Creation Solutions at NAB 2019

KEY POINTS

• Film & post-production: ASUS ProArt professional displays with up to mini LEDs and up to support for multiple HDR standards
• 3D design: Workstation-class ProArt Mini PC PA90, extreme-performance E900 G4 workstation, and NanoEdge-display StudioBook S laptop
• Photography & graphic design: ProArt PA329C display with astonishing wide color reproduction and accuracy, and ZenBook Pro 15 with unique ScreenPad

Fremont, California & Las Vegas, Nevada (April 8, 2019) - ASUS today opened its booth at the National Association of Broadcasters (NAB) Show 2019, showcasing its comprehensive lineup of displays, mini PCs, workstations and laptops to provide the world-class content-creation experiences for professionals involved with video production, 3D design, photography and graphic design.

Products on display include ASUS ProArt PA32UCX and PA27UCX with mini LEDs, a high-density backlighting technology that delivers supremely consistent illumination for enhanced brightness and contrast.

“We are incredibly excited and proud to launch ASUS ProArt PA32UCX, PQ22UC and PA27UCX,” said Vincent Chiou, Associate Vice President of the ASUS. “We know that color accuracy is important both to professional designers and today’s demanding consumers, and our new ProArt displays with up to mini LED backlighting and support for multiple HDR standards ensure that both user bases are not only satisfied but will be treated to experiences beyond their expectations.”

Film and post-production solutions with an HDR edge

ASUS is renowned for its display technologies aimed those working in creative industries, and at NAB 2019 we’re exhibiting our latest monitors designed for the demanding professionals that work in this field.

World-class creatives appreciate that the very best LED-backlit LCDs employ full-array local dimming technology, which has been adopted by ASUS ProArt series monitors, to achieve high contrast ratios and stunning visual performance. The backlight LEDs can be controlled by zones, with each zone corresponding to part of the screen, and dimming individual LEDs makes it possible to display contents with bright and dark areas while preserving detail in both.

At NAB, ASUS is exhibiting two new ProArt PA32UCX and PA27UCX to build on the leading display technology with mini-LED backlighting, which are physically smaller than conventional displays’ backlight LEDs, and therefore can be packed in more densely – enabling increased brightness and uniformity. In addition, ASUS Smart HDR technology features multiple PQ curves to fit different content-creation needs. It also supports multiple HDR formats to exude the most accurate HDR performance on ASUS ProArt monitors, delivering exceptional onscreen clarity and detail.

ASUS ProArt PA32UCX

ASUS ProArt PA32UCX is the world’s first 32-inch 4K HDR monitor with peak brightness of 1,200 nits and mini-LED backlighting: this enables 1,000+ zones of local dimming control and supports the most HDR formats, including both HLG and HDR-10, enabling the display to produce the deepest blacks and the brightest whites with sharper, more detailed visuals.