|Campaign Promotes the ASUS Transformer Book Family of Products Through a New Microsite, Charity Donations and Activations in San Francisco, Washington DC and Chicago|
|Fremont, CA (May 29, 2014) - ASUS, the worldwide top-three consumer notebook vendor, in conjunction with integrated marketing company CMD, today announces a new multi-channel marketing effort designed to engage Millennials to transform their daily activities and give back to the community. The campaign seeks to drive consumer demand for the ASUS Transformer Book family of products by capturing people doing things that transform the world into a better place and incite that change or transformation.|
|For eight weeks, the new microsite – transformeveryday.asus.com – will allow consumers to leverage Facebook, Twitter and Instagram to upload photos of themselves executing everyday acts of kindness, such as picking up a piece of litter and throwing it away, holding a door open, or smiling at a stranger. The transformative moments will also be shared via ASUS’ twitter handle @ASUSUSA (https://twitter.com/ASUSUSA) . The images are eligible for weekly drawings to win one ASUS Transformer Book T100. Additionally, the entries will be qualified to win one grand prize of $2000 in ASUS gear and fifteen ASUS Transformer Book T100s will be donated to one of three pre-defined charities Shriners, United Way or Operation Homefront. To participate in the contest, consumers should submit their entries via the microsite or employ hashtag #asustransformeveryday.|
To further amplify the marketing effort, ASUS and CMD will execute a series of brand activations in San Francisco, Washington DC and Chicago. The street teams will locally promote the ASUS brand and the Transform Everyday concept by finding people in their major markets to reward with prizes and gift cards.
“Our key message is that the ASUS Transformer Book, powered by the new Intel® Atom™ Bay Trail Quad Core processor, is an available, affordable technology with the power to transform the way people see, work and interact with the world,” said Kevin Huang, VP of Marketing at ASUS Computer International. “ASUS is thrilled to work with CMD to execute an integrated and interactive consumer campaign, which is fun, informative and engaging. Through this campaign, we also want people to know they do not need superpowers to transform the world and their community can become a better place if they take a more active role,” added Huang.
“From the beginning, ASUS made it clear that its devices help people transform their lives. Perhaps that is through pursuing education, connecting with a loved one, or finding a voice to express themselves. That’s why we chose together to focus on the ‘transform everyday’ theme and celebrate those little things we do all the time to make change happen,” John O’Connell, Creative Director, CMD.
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US$14 billion.
With an arsenal of specialized disciplines, CMD takes a synergistic approach to tackling the toughest marketing challenges in a new era of communications by using the right blend of powerful solutions – including digital, advertising, social media, PR, promotions, film and video, and more. Headquartered in Portland, Ore., and ranked among the nation’s top 20 independent agencies, CMD works with some of the world’s leading global technology brands, such as Microsoft and HP, in addition to Expedia, Columbia Sportswear, NW Natural, JELD-WEN and Timber Products. CMD also has offices in Seattle, San Francisco and Charlotte, and can be found online through the CMD website, Twitter, Facebook or blog.
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