Mr. Shih is well known for his passion and commitment to innovation, and his relentless pursuit of perfection has helped to commercialize a generation of technology for consumer use. In 2006, he led the development of the revolutionary ASUS Eee PC, a high-quality, compact, cost-effective device that ignited the mobile computing era and marked the beginning of a new category of PCs known today as netbooks.

In 2008, Mr. Shih guided the separation of the ASUS original design manufacturing (ODM) and original equipment manufacturing (OEM) businesses — a strategic decision that proved vital in developing global recognition for the ASUS brand. In 2014, he spearheaded the development and release of ZenFone — the flagship ASUS smartphone series that combines refined aesthetics and functionality to deliver empowering luxury to consumers. Within just two years, ASUS became a top global smartphone brand.

More recently, Mr. Shih has led ASUS to become an international sensation with the introduction of ASUS Zenbo, the first home robot. Zenbo is the first step in realizing his vision of enabling robotic computing for every household while transforming ASUS into a technology leader for the next industry paradigm shift.

Mr. Shih believes that people are the most important asset of any company, and he credits the success of ASUS to its dedicated workforce and corporate culture. To inspire an ongoing commitment to innovation and quality, he has initiated the In Search of Incredible brand promise that defines ASUS culture by encouraging all employees to strive for excellence in everything that they do.

Mr. Tsang is passionate about new technology, and he encourages employees to always start with the user in mind when creating new products and services. He believes that a strong corporate culture is vital to the process of developing core business competencies. Together with ASUS Chairman Jonney Shih, Mr. Tsang has co-developed guiding business principles known as the ASUS DNA. The DNA framework identifies humility, integrity, diligence, agility and courage as essential keys to success. This unique focus has helped the company become a leading global technology brand known for innovation, design and quality.

Prior to joining ASUS, Mr. Tsang co-founded Unimax Computer, the first software company in Taiwan to provide Unix-based turnkey solutions. In his leadership role with Unimax, he had the opportunity to learn multiple aspects of business and systems analysis across various industries while developing management information systems.

Since his joining ASUS in 2001, Samson’s leadership has guided numerous projects that employ Design Thinking, building users into the innovation process to ultimately empower them. Most notably, the introduction of the Transformer Pad created an entirely new category of 2-in-1 devices in the market. Samson has further extended user-centricity to ASUS customer service, which he has transformed to continue bringing delight to consumers worldwide even long after a purchase. In recent years, the dedication of both co-CEOs has led ASUS to record heights of financial growth and strengthened engagement in Environmental-, Social-, and Governance-related endeavors — such as ASUS joining the renewable-electricity initiative RE100.

Today, Samson is leveraging data-driven user insights and ASUS core competencies to spur new growth, build strategic alliances and partnerships, and initiate new business models — particularly ones in which sustainability drives innovation and in which integrated software and services complement products. These endeavors are generating new opportunities that ensure ASUS is well-positioned in the long term to deliver incredible experiences for people everywhere.

Always relishing a challenge, Samson spends his leisure time playing sports such as badminton and golf. To relax and reflect, he enjoys venturing out to explore scenic landscapes on foot.

Samson holds a bachelor’s degree in electrical engineering from Taiwan’s National Cheng Kung University, a master’s degree in computer engineering from National Yang Ming Chiao Tung University (formerly National Chiao Tung University), and an Executive MBA from National Chengchi University in Taiwan.