For the ZenFone 5, we really like its soft touch, matte texture on the rear, as it delivers excellent handling. The build quality is great for the price consumers are paying. One other hardware aspect that the phone is different from the competitors is 3G data connectivity support on both micro-SIM slots.
On the software side, ASUS offers a simpler, modernized interface that will appeal to the mainstream consumers. It boasts some useful features such as What's Next and Do It Later to help you stay up-to-date on your schedule and tasks. That said, lags are still noticeable, and that's despite it having 2GB RAM. Hopefully with time, the ZenUI can be better optimized to overcome this. It is however better than the initially tested 1GB RAM edition.