Jonney Shih - Chairman & Chief Branding Officer

 

Jonney Shih has served as the Chairman of ASUS since 1993, and until 2007 he also served as the Chief Executive Officer.

As Chairman, Mr. Shih guides the company’s vision, corporate culture, and innovation strategies. Under his leadership, ASUS has become an internationally recognized technology leader that ranks No. 1 in worldwide sales of motherboards and No.3 in consumer notebooks. For the last several years, Fortune magazine has named ASUS as one of the World’s Most Admired Companies. Since 2013, ASUS has also been recognized as the most valuable international brand from Taiwan for five consecutive years, according to Interbrand.

Mr. Shih is well known for his passion and commitment to innovation, and his relentless pursuit of perfection has helped to commercialize a generation of technology for consumer use. In 2006, he led the development of the revolutionary ASUS Eee PC, a high-quality, compact, cost-effective device that ignited the mobile computing era and marked the beginning of a new category of PCs known today as netbooks.

In 2008, Mr. Shih guided the separation of the ASUS Original Equipment Manufacturing and Original Design Manufacturing businesses — a strategic decision that proved vital in developing global recognition for the ASUS brand. In 2014, he spearheaded the development and release of ZenFone — the flagship ASUS smartphone series that combines refined aesthetics and functionality to deliver empowering luxury to consumers. Within just two years, ASUS became a top global smartphone brand.

More recently, Mr. Shih has led ASUS to become an international sensation with the introduction of the ASUS Zenbo, the first home robot. Zenbo is the first step in realizing his vision of enabling robotic computing for every household while transforming ASUS into a technology leader for the next industry paradigm shift.

Mr. Shih believes that people are the most important asset of any company, and he credits the success of ASUS to its dedicated workforce and corporate culture. To inspire an ongoing commitment to innovation and quality, he has initiated the In Search of Incredible brand promise that defines ASUS culture by encouraging all employees to strive for excellence in everything that they do.

Awards & Recognition:

2017		Life Time Achievement	T3 Magazine
2015		Global Leadership Award for Distinguished Chinese Business Leader	Global Views, Commonwealth Publishing Group
2012		Commissioned as Laureate	Industrial Technology Research Institute of Taiwan
2011		Pan Wen Yuan Lifetime Achievement Award*
		Heroes of Philanthropy	Forbes
		Most Influential People in Mobile	Laptop Magazine
2010		Most Creative People in Business	Fast Company
2009		Top Five Most Influential People in Mobile	Laptop Magazine
		Most Influential People in Technology	T3
2006		Best Entrepreneur Award	China Times Group, DHL Taiwan
		Outstanding Technology Management Award	Chinese Society for Management of Technology
1999		The Stars of Asia	BusinessWeek Magazine
1998		The Stars of Asia	BusinessWeek Magazine
1990		Ten Outstanding Young Persons of the World	Junior Chamber International Taiwan
1987		Top 10 Outstanding Technology Talents
1986		Top 10 Outstanding Entrepreneurs

*The Pen Wen Yuan Award is a lifetime achievement award that recognizes those who have made significant and exceptional contributions to the technology industry in Taiwan.