Taken from the ancient Roman and Greek word for owl, Strix means the keenest hearing and sharpest eyesight. Strix means feeling your environment so that you detect and react to the slightest movement. Strix means survival on the very edge of instinct. Strix is in your blood, as it is in ours.
Strix R9 280 is the new gaming graphics card from ASUS for those who survive on the very edge of instinct. Equipped with the powerful Radeon™ R9 280 GPU, Strix R9 280 delivers 20%-cooler operation and the ability to play in complete silence! Exclusive DirectCU II technology keeps things super-cool while our new 0dB silent-fan technology means you can enjoy total peace — even when playing games at HD resolutions of up to 1920 x 1080 pixels and with a GPU temperature of up to 65°C! Strix R9 280 also benefits from DIGI+, an exclusive voltage-regulation module (VRM) for incredible stability and reduced noise. You also get GPU Tweak, a brilliant utility that teases maximum performance from the GPU and lets you live stream your enhanced gameplay!

DIGI+ VRM with Super Alloy Power
30% less power noise and 2.5X greater durability
Acclaimed DIGI+ VRM has been applied via a 10-phase power design that uses digital voltage regulators to minimize power noise by 30%, enhance power efficiency by 15%, widen voltage modulation tolerance, and improve overall stability and longevity by 2.5 times over reference.