An uncompromising attitude to the pursuit of perfection

    People-oriented design thinking and brand spirit combine to create the brand new ZenFone Series. With a focus on creating the best experience for consumers, ASUS strives to find the perfect balance between technology and design. Simple, practical and innovative - ASUS ZenFone.

    ZenFone 5's design
    Reddot Award 2014 Winner

    ZenFone Spirit

    The pursuit of perfection, uncompromising attitude

    The Zen philosophy highlights the simplicity needed to deliver balance and beauty.

    ZenFone is the perfect combination of technology and style. It not only helps to organize your busy life, but also understands your demands, easing life’s daily stress and allows you to focus on more important things.

    ZenFone 5's brand spirit

    Design Concept

    Inspired by the now classic ASUS ZenBook design, the ZenFone Series includes the iconic concentric circle finish to give it a timeless look and feel.

    Through precise CNC milling with 45° diamond cuts at a 0.13mm pitch, ZenFone's finish has an unparalleled fine texture. The back cover is anodized seven ways to create an unconventional metal colored finish.

    ZenFone 5's design concept

    Color DIY

    Change the color, change
    the mood

    ZenFone 5 colors represent a trendy and urban lifestyle. The white of exquisite porcelain, the black of a modern leather couch, the red of a shimmering velvety dress, the gold of a mega city’s shimmering lights, and the purple of the skyline-framing night.

    ZenFone 5 Purple ZenFone 5 Gold ZenFone 5 Red ZenFone 5 White ZenFone 5 Black


    ASUS works hard to not only design beautiful products, but also products that stand the test of time. We challenge the limits of product design with more stringent testing than the industry's standards and adopt better materials to ensure each product we produce delivers incredible quality.

    ZenFone 5 Quality
    Audio communication stability testing
    Button pressure testing
    Panel responsiveness testing
    Heat durable testing
    Zen UI

    Turn complexity into simplicity

    ZenUI uses intelligence technology, the personal attitude, and the better life. No need of complicated thought and process, you can enjoy your wonderful life.

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