ASUS harnesses the extraordinary power of NVIDIA GeForce RTX™ 40 series GPUs to deliver graphics cards with a myriad of advanced tech, performance breakthroughs and premium looks that you won’t find anywhere else. From the liquid-cooled Matrix RTX 4090 with the highest out-of-box boost clocks on the market, to the minimalist ProArt creator-focused cards, users of every stripe will find something from ASUS that exceeds expectations. Axial-tech fans, vapor-chamber cooling, smartly compact designs, GPU Tweak III app, full NVIDIA Studio support—it’s all here, waiting for you.


ROG Matrix GeForce RTX 4090 Graphics Card - Pinnacle Performance
  • ProArt 40 series graphics card with NVIDIA Studio and ASUS ProArt logos

    ASUS ProArt featuring NVIDIA Studio

  • real-time gameplay with ASUS ROG and NVIDIA DLSS 3 on/off comparison

    ASUS ROG featuring NVIDIA DLSS 3 - Better. Faster. Stronger.

  • real-time gameplay with ROG Strix GeForce RTX 4090 and NVIDIA DLSS 3 on/off comparison

    ROG Strix GeForce RTX 4090 & NVIDIA DLSS 3

  • ASUS ROG RTX 4090 graphics card featuring NVIDIA Reflex

    ASUS ROG Featuring NVIDIA Reflex

  • ModsbyBen unboxing and building a creative ProArt PC build

    Empowering Creativity with ASUS ProArt | ModsbyBen

  • TUF Gaming RTX 4070 graphics card unboxing

    ASUS TUF GAMING GeForce RTX 4070 - Official Unboxing

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    ASUS TUF GAMING GeForce RTX 4060 Ti - Official Unboxing

  • ASUS GeForce RTX 4080 Noctua Edition

    ASUS GeForce RTX™ 4080 Noctua Edition | First Look

Axial-tech Upgrades

Bigger and better. Axial-tech fans spin on dual-ball bearings and have been scaled up to propel 23% more air through the card, setting the stage for lower temperatures, less noise, and higher performance.

Axial-tech fan

Reverse Rotation and 0dB Technology

The two side fans spin counterclockwise to minimize turbulence and maximize air dispersion through the heatsink. All three fans come to a standstill when GPU temps are below 50 Celsius, letting you play less-demanding games or perform light tasks in relative silence. Fans start up again when temps are over 55 C, referencing a speed curve that balances performance and acoustics for work or play.

As the fans of the graphics card spin, their rotational directions are highlighted.

Premium Power Delivery

Digital power control, an array of high-current power stages, and a lineup of 15K caps ensure massive reserves to reliably push performance boundaries.

Highlighting components on the PCB.

Compact PCB

Component and trace layouts have been optimized onto a short PCB to reduce power losses and let heat escape through a massive backplate vent.

Highlighting the short PCB and the vented backplate

Go With The Flow

It all comes together to effortlessly drive GeForce RTX 4090 performance to the max.


ASUS GPU Tweak III (download) is more intuitive and feature-rich than ever before. A revamped interface offers greater accessibility by integrating core functions into a centralized dashboard, and our Voltage-Frequency tuner has been overhauled to make overclocking even easier. Additional goodies like 0dB fan technology, automatic profile swapping, a fully customizable on-screen display and logging capabilities ensure that you get the most out of your graphics card.

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  • ROG Strix

  • TUF Gaming

  • Dual

  • ProArt

  • ROG Matrix

  • ROG Strix

ROG Matrix

The Choice of Champions

This gaming dynamo features top-shelf integrated liquid cooling centered around a 360 mm radiator cooled by premium fans. The ROG Matrix RTX 4090 is also the first graphics card to feature liquid metal thermal compound. These class-defining features combine to deliver the highest out-of-the-box boost clocks on the market.


Take Flight

ROG Strix GeForce RTX™ 40 series graphics cards combine style and performance like no other. Aesthetic, premium power delivery and engineering elements gracefully blend together to give a beastly GPU the headroom to achieve ultimate performance. The reign of NVIDIA Ada Lovelace architecture is unleashed.


Built TUF

TUF Gaming elevates NVIDIA Ada Lovelace architecture with durable cooling and power delivery backed with an arsenal of rugged reinforcements to cover your six. Lock, load, and dominate with the TUF Gaming GeForce RTX™ 40 series graphics cards.



ASUS Dual GeForce RTX™ 40 series graphics cards fuse dynamic thermal performance with broad compatibility. Advanced cooling solutions from flagship graphics cards — including two Axial-tech fans for maximizing airflow to the heatsink — are packed into the Dual series, delivering more power in less space. These enhancements make ASUS Dual the perfect choice for gamers who want heavyweight graphics performance in a compact build.


For Creators

Be the one who blurs the lines between reality and imagination. ProArt GeForce RTX™ 40 series graphics cards pack potent cooling and the proven Ada Lovelace architecture into a 2.5-slot frame, designed for professional contexts and slimmed down for wide chassis compatibility, enabling compact builds and full-scale workstation.

ROG THOR, ROG LOKI, ROG STRIX, TUF GAMING, PRIMES SERIES PSU group photo displayed on podiums

Pair with a PSU

Use our wattage calculator to estimate how much power you’ll need to fuel your rig, and then pick a compatible ROG Thor, ROG Loki or ROG Strix AURA power supply for ultimate performance.

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