The Ultimate Simplicity Global BTF Giveaway Contest


BTF represents a new direction that will lead the future of DIY. It symbolizes our goal of providing users with more aesthetically pleasing PC assembly by hiding connectors on the underside of a motherboard, leading to cleaner cable management and a more minimalist appearance.

  • BTF

    A BTF hidden-connector motherboard hides all its connectors on the underside of the motherboard for clean cable management and a minimalist build appearance.

    TUF Gaming BTF build angled from left to right
  • Advanced BTF

    This Advanced BTF approach is achieved through the graphics card high-power (GC-HPWR) gold finger on BTF graphics cards that is compatible with the new graphics card high-power slot available on BTF motherboards.

    ROG BTF Build angled from left to right

ASUS BTF Campaign Partners

We aim to offer builders more choices and compatibility. To promote easy PC DIY and provide everyone with better hardware, we collaborate with industry partners and experts. Together, we are driving the development of the BTF ecosystem. Whether you are a manufacturer, PC DIY expert or gamer, we welcome everyone to join the BTF Alliance and grow together!

Learn more about ASUS BTF Alliance



The Ultimate Simplicity Giveaway Contest

2024 May 27th - 2024 Jun 30th

How to win

Complete one or more tasks on Gleam to enter the giveaway.
The more you complete, the more chances you get to win amazing prizes.

#BTF #TheUltimateSimplicity #ASUSBTFHiddenConnector

Follow these steps to enter:

  1. Subscribe to ASUS & ROG social media channels
  2. Interact with any of our #BTF #TheUltimateSimplicity #ASUSBTFHiddenConnector 💪 content.
  3. Visit partner websites including Cooler Master, Corsair and InWin
  4. Check out the collaboration video and share your favorite part of our ASUS BTF ecosystem in the comments with the hashtag #BTF #TheUltimateSimplicity #ASUSBTFHiddenConnector.
  5. Answer the questions and get a chance to win the grand prize.
  6. Win bonus points by signing up for an ASUS membership and stay connected with us! Sign up NOW >>

Terms and Conditions


  1. Sponsor: The Sponsor of The Ultimate Simplicity Giveaway Contest is ASUS ROG

  2. Eligibility: The Ultimate Simplicity Giveaway Contest (the "Sweepstakes") is only open to those who sign up at The Sweepstakes is open worldwide, and is void where prohibited by law. Employees, independent contractors, interns, officers, directors, and agents of ASUS ROG (the "Sponsor") their respective affiliates, subsidiaries, advertising and promotion agencies, suppliers and their immediate family members and/or those living in the same household of each are not eligible to participate in the Sweepstakes. The Sweepstakes is subject to all applicable federal, state and local laws and regulations. Void where prohibited.

  3. Agreement to Rules: By entering the Sweepstakes, the contestant ("You") agree to comply with and abide by these Rules and the decisions of the Sponsor, and you represent and warrant that you meet the eligibility requirements. In addition, you agree to accept the Sponsor's decisions as final and binding as it relates to the content of this contest. Entrants should look solely to the Sponsor with any questions, comments or issues related to the Sweepstakes.

  4. Entry Period: The Sweepstakes begins on 27 May, 2024 at 12:00AM PDT/27 May, 2024 at 7:00AM UTC and ends on 30 June, 2024 at 11:59PM PDT/1 July, 2024 at 6:59AM UTC (the "Entry Period"). Entries submitted before or after the Entry Period will not be eligible.

  5. How to Enter: The Sweepstakes must be entered by submitting an entry using the online form provided at and pass any verification requirements (email or fraud score) set by the Sponsor. The entry must fulfil all requirements of the Sweepstakes, as specified, to be eligible to win a prize. Entries that are incomplete or do not adhere to the rules or specifications of the Sweepstakes may be disqualified at the sole discretion of the Sponsor. You must provide the information requested. You may not enter more times than indicated by using multiple email addresses, identities, or devices in an attempt to circumvent the rules. If you use fraudulent methods or otherwise attempt to circumvent the rules of the Sweepstakes, your submission may be disqualified at the sole discretion of the Sponsor.

  6. Prizes: The winner(s) of the Sweepstakes (the "Winner") will receive the following prizes:

    • 1 winner(s) will receive ROG Maximus Z790 Hero BTF Motherboard + ROG Strix GeForce RTX™ 4090 BTF Edition Graphics Card

    • 1 winner(s) will receive TUF Gaming Z790-BTF WiFi Motherboard + TUF Gaming GeForce RTX™ 4070 Ti SUPER BTF White Edition Graphics Card

    • 1 winner(s) will receive ROG Maximus Z790 Hero BTF Motherboard + ROG Hyperion GR701 BTF Edition Chassis

    • 1 winner(s) will receive TUF Gaming Z790-BTF WiFi Motherboard + TUF Gaming GT302 ARGB Chassis

    • 1 winner(s) will receive ROG Maximus Z790 Hero BTF Motherboard + Corsair 6500X Chassis (Black)

    • 1 winner(s) will receive TUF Gaming Z790-BTF WiFi Motherboard + Cooler Master MasterBox 600 Chassis (White)

    • 1 winner(s) will receive TUF Gaming B760M-BTF WiFi Motherboard + InWin D5 Chassis (Black)

    • 3 winner(s) will receive ROG Falchion RX Low Profile Keyboard

    • 3 winner(s) will receive ROG Gladius III Wireless AimPoint Mouse

    • 5 winner(s) will receive ROG Cetra True Wireless SpeedNova Headphones

    No cash or other prize substitution shall be permitted except for at the Sponsor's discretion. The prize is non transferable. Substitution of the prize or transfer/assignment of the prize to others or request for the cash equivalent of the prize by the Winner is not permitted. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of the Winner. Acceptance of the prize constitutes permission for the Sponsor to use the Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law. Prizes are without warranty and subject to availability. Sponsor reserves the right to substitute any prize with another of equivalent value without giving notice. The specifics of the prize shall be solely determined by the Sponsor. Each individual can only be selected as a winner for once.

  7. Odds of Winning: The odds of winning depend on the number of eligible entries received.

  8. Winner Selection and Notification: The Winner will be selected by Random Draw under the supervision of the Sponsor. The Winner will be notified within 7 days of the winner selection. The Sponsor shall have no liability for a Winner's failure to receive notices due to spam, junk e-mail or other security settings or for a Winner’s provision of incorrect or otherwise non-functioning contact information. If the Winner cannot be contacted, is ineligible, fails to claim the prize within 7 days from the time award notification was sent, or fails to timely return a completed and executed declaration and release as required, the prize may be forfeited and an alternate Winner selected. Receipt of the prize offered in this Contest by the Winner is conditioned upon compliance with any and all federal, state, and local laws and regulations. Any violation of these official rules by the Winner at the Sponsor's sole discretion will result in the Winner's disqualification as winner, and all privileges as winner will be immediately terminated.

  9. Rights Granted by the Entrant: By entering this content (e.g., photo, video, text, etc.), You understand and agree that the Sponsor and anyone acting on behalf of the Sponsor or its respective licensees, successors, and assigns, shall have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the World, without limitation, your entry, name, portrait, picture, voice, likeness, image, statements about the Contest, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes without any further compensation, notice, review, or consent. By entering this content, you represent and warrant that your entry is an original work of authorship, and does not violate any third party’s proprietary or intellectual property rights. If your entry infringes upon the intellectual property right of another, you will be disqualified at the sole discretion of the Sponsor. If the content of your entry is claimed to constitute infringement of any proprietary or intellectual proprietary rights of any third party, you shall, at your sole expense, defend or settle against such claims. You shall indemnify, defend, and hold harmless ASUS ROG from and against any suit, proceeding, claims, liability, loss, damage, costs or expense, which ASUS ROG may incur, suffer, or be required to pay arising out of such infringement or suspected infringement of any third party’s right.

  10. Terms and Conditions: The Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Sweepstakes should virus, bug, non-authorised human intervention, fraud, or other cause beyond the Sponsor’s control corrupt or affect the administration, security, fairness, or proper conduct of the Sweepstakes. In such cases, the Sponsor may select a winner(s) from eligible entries received before and/or after the action taken by the Sponsor if appropriate. The Sponsor reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Sweepstakes or website or violates these Terms & Conditions. The Sponsor has the right, in its sole discretion, to maintain the integrity of the Sweepstakes, to void entries for any reason, including, but not limited to: multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by Sweepstakes rules; or the use of bots, macros, scripts, or other technical means for entering. Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil laws. Should such an attempt be made, the Sponsor reserves the right to seek damages to the fullest extent permitted by law.

  11. Limitation of Liability: By entering the Sweepstakes you agree to release and hold harmless ASUS ROG and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such entrant’s participation in the Sweepstakes and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof; (ii) unauthorised human intervention in any part of the Sweepstakes; (iii) electronic or human error in the administration of the Sweepstakes or the processing of entries; (iv) technical errors of any kind, including but not limited to the malfunction of any computer, cable, network, hardware, or software, or other mechanical equipment; (v) the unavailability or inaccessibility of any transmissions, telephone, or Internet service; (vi) printing errors; (vii) lost, late, postage due, misdirected, or undeliverable mail.

  12. Disputes: This Sweepstakes is governed by the laws of Taiwan, without respect to conflict of law doctrines. By participating in this Contest, you agree that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Taiwan having jurisdiction. Further, in any such dispute, under no circumstances shall You be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than actual out-of-pocket expenses (i.e. costs associated with entering the Sweepstakes). You further waives all rights to have damages multiplied or increased.

  13. Winners List: To request a copy of the winners list please contact the Sponsor. Requests must be sent within four (4) weeks of the end of the Entry Period.

  14. The Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Facebook, Twitter, Instagram, Snapchat, YouTube, Reddit, Pinterest, LinkedIn or any other social networks that are used to share the Sweepstakes. You understand that you are providing your information to the owner of the Sweepstakes and not to Facebook, Twitter, Instagram, Snapchat, YouTube, Reddit, Pinterest, LinkedIn or any other social networks.

  15. Acceptance of Rules: By participating in the Sweepstakes, You have affirmatively reviewed, accepted, and agreed to all of the Official Rules, Terms and Conditions.

Videos & Articles


The back side of ROG Maximus Z790 Hero BTF motherboard


The hidden-connector design can be ideal for first-time builders, because it provides easier cable management.

The graphics card high-power slot on ROG Maximus Z790 Hero BTF motherboard top view


This special design can deliver up to 600 watts through the motherboard itself, eliminating the need for visible 8-pin or 16-pin power cables on the front.


Simply tilt the card toward the latching mechanism to automatically unlock it from the PCIe slot.


A simple locking mechanism secures the drive and neatly eliminates traditional screws.


Effortless installation, hassle-free setup.


Detects memory module mishaps before booting

ROG Z790 Hero BTF features Q-code


Troubleshooting common boot problems and hardware issues.



Safe and simple tools to update the BIOS or reset it.


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