ASUS Announces the All-New ZenBook Pro (UX550)


Redesigned high-performance professional-grade laptop is the thinnest, lightest, fastest and most elegant ZenBook Pro ever

TAIPEI, Taiwan, June 13, 2017 — ASUS today announced the all-new ZenBook Pro (UX550), a high-performance 15.6-inch laptop that is the fastest, thinnest and lightest ZenBook Pro ever. ZenBook Pro offers discerning professional users the ultimate combination of serious performance and supremely elegant design, harnessing the amazing power of up to a 7th Generation Intel® Core™ i7-7700HQ quad-core processor, up to gaming-grade NVIDIA® GeForce® GTX 1050 Ti graphics, the fastest PCI Express® (PCIe®) 3.0 x4 SSDs, high-speed 2400MHz DDR4 RAM and 40Gbps Thunderbolt™ 3 USB Type-C (USB-C) ports. An integrated fingerprint sensor allows fast and secure one-touch login with Windows Hello. State-of-the-art visuals are provided by the 15.6-inch NanoEdge multitouch display, featuring up to a 4K UHD resolution and an ultrathin 7.3mm bezel that gives ZenBook Pro an 83 percent screen-to-body ratio. Powerful immersive sound is delivered by the Harman Kardon-certified quad-speaker audio system. ZenBook Pro has a stunning all-new compact design, featuring an all-aluminum unibody finished with classic ZenBook design elements. Two sophisticated new color schemes — Royal Blue and Matte Black — are available, enhanced with brilliant diamond-cut silver edges. A high-capacity 73Wh lithium-polymer battery gives ZenBook Pro astonishing day-long endurance with up to 14 hours battery life . It also incorporates fast-charge technology to minimize recharge times.

Designed to entice. Crafted to perform.

ASUS ZenBook Pro is built to deliver the ultimate on-the-go performance. At its heart is up to a 7th Generation Intel Core i7-7700HQ quad-core processor — eight percent faster than the previous generation, and with an operating frequency that can be boosted up to 3.8GHz. This amazing processor is backed with up to 16GB of high-performance 2400Hz DDR4 RAM and a blisteringly fast up to 1TB PCIe 3.0 x4 SSD. ZenBook Pro uses up to the latest NVIDIA GeForce GTX 1050 Ti gaming-grade graphics with up to 4GB of GDDR5 video memory to deliver performance that’s nearly twice as fast as a GeForce GTX 960mx GPU. This DirectX® 12-compatible graphics monster delivers all the horsepower needed for even the most graphics-intensive tasks, such as 3D rendering, 4K UHD video playback or ultradetailed 4K UHD gaming. Designers, developers and gamers will enjoy the best possible graphics performance with ZenBook Pro. The two USB-C ports on ZenBook Pro incorporate the latest Thunderbolt 3 technology for versatile, ultrafast connections. Along with 40Gbps data transfer speeds — 2X faster than Thunderbolt 2 and 8X faster than USB 3.1 Gen 1 — Thunderbolt 3 supports power delivery and dual 4K UHD external displays, making ZenBook Pro a superb choice for graphics professionals. There are also two USB 3.1 Gen 1 Type-A ports and an HDMI port for the ultimate, hassle-free connectivity. An integrated fingerprint sensor in the touchpad allows fast and secure password-free login with just a single touch via Windows Hello.

Enduring elegance, timeless style

The elegant finish and refined profile of the ASUS ZenBook Pro belies the power inside. Its precision-crafted, solid-aluminum unibody features brilliant diamond-cut edges, the iconic Zen-inspired spun-metal finish on the lid, and is available in two sophisticated color schemes — Royal Blue and Matte Black — that allow users to match their professional style. Featuring a 15.6-inch NanoEdge display with an ultrathin 7.3mm bezel that gives it an incredible 83 percent screen-to-body ratio, ZenBook Pro is remarkably compact for such a high-performance laptop, with dimensions comparable to some 14-inch laptops. And at just 18.9mm thin, with a travel-friendly weight of only 1.8 kg, ZenBook Pro is a gorgeous powerhouse that can be taken anywhere and everywhere.

Immersive audiovisual performance

With an astonishing resolution of up to 3840 x 2160 pixels — 4X more than Full HD — the 4K UHD NanoEdge display on the ASUS ZenBook Pro is something to behold. The pixel density of 282 pixels per inch ensures that everything is pin-sharp — from the finest details in photos and videos to the tiniest text. The ultrawide 100 percent sRGB and 72 percent NTSC color gamut of the display produce incredibly natural-looking colors, and 178° wide-view technology ensures a perfect picture even at acute viewing angles. ZenBook Pro delivers amazing audio performance through its Harman Kardon-certified ASUS SonicMaster Premium sound system, which features an array of four separate high-quality speakers powered by a smart amplifier. Each stereo channel has a woofer to handle low frequencies and a tweeter dedicated to higher frequencies, so users can experience impressive surround-sound effects at volumes that are 2.5X louder than the previous generation of ZenBook Pro. The four-speaker configuration now delivers a 1.6X-wider frequency response, ensuring rich, crystal-clear full-range sound even at high volume levels.

All-day battery

When working to tight deadlines on the road, the last thing users need is a flat battery when there’s no power socket to hand. A high-capacity 73Wh lithium-polymer battery provides the ASUS ZenBook Pro with a day-long battery life of up to 14 hours for productivity tasks, or up to 10 hours of Full HD video playback . Lithium-polymer batteries last for up to 700 charge cycles — 2.5X more than standard lithium-ion cylinder batteries. These batteries also retain up to 80 percent of their original capacity even after hundreds of charge cycles. In addition, the fast-charge technology in ZenBook Pro can charge a low battery to 60 percent capacity in just 49 minutes.