ASUS Ranked in Top 10 Best Asian Companies by iF Design for Sixth Consecutive Year


TAIPEI, Taiwan, March 19, 2024 —ASUS today announced that it was awarded 37 prestigious 2024 iF Design Awards. With this, ASUS continues its run of accomplishments by securing its highest number of iF Design Awards to date. Moreover, for the sixth consecutive year, ASUS has clinched the top spot in Taiwan and has maintained its position in the prestigious top 10 of the iF Ranking: Best Companies in Asia. These achievements speak volumes about the relentless dedication and hard work of the ASUS team, highlighting their unwavering commitment to delivering exceptional experiences through outstanding designs.
“I am immensely proud of our team's achievements, securing such a great number of iF awards and ASUS ranking among the top 10 in Asia for the sixth consecutive time. Winning such an acclaimed award for so many years in a row really serves as a testament to the effectiveness of our user-centric design methodology,” said Mitch Yang, ASUS Chief Design Officer. “Certainly, it is evidence of the team's dedication to crafting products across the spectrum. The emphasis on innovative design and user experience, coupled with the tireless efforts of our talented team, consistently yields distinctive products and software solutions.”
The iF Design Award is one of the most important and prestigious design awards in the world. Since 1954, the iF International Forum Design in Hannover has awarded the iF Design Award. Every year the organization receives thousands of submissions from dozens of countries, among which an international jury selects a list of winners based on vision and brand values, design and brand communication, as well as brand identity and differentiation. In 2024 the jury received 10,807 submissions from over 70 countries.
Thirty ASUS and Republic of Gamers (ROG) products were recognized for their innovative and user-centric product design across a wide range of sectors, including gaming, consumer electronics, commercial ventures, healthcare, mobile technology, and networking. This year, several of the products, that were announced at CES in January, stood out for meeting the evolving needs of users. Zenbook Duo (2024) impressed with its innovative dual-screen design, boasting two vibrant 14-inch OLED touchscreens and a magnetic clip-on keyboard. Another notable mention was the Zephyrus G16, a portable gaming powerhouse weighting only 1.85 kg and measuring just 1.49 cm thin. The ExpertBook B5 Series received recognition for seamlessly blending sleek aesthetics with enterprise-grade security, making it an ideal choice for professionals seeking performance and reliability on the go. Not just acclaimed at the iF Design Awards, but also one of the most beloved announcements at CES® 2024 was the ROG Phone 8 gaming smartphone, celebrated for its unparalleled gaming and content creation capabilities. Lastly, the ROG Falchion RX Gaming Keyboard garnered attention for its high-quality build, compact design, and personalized gaming experiences thanks to the ROG RX Optical Mechanical switches.
These exceptional products highlight the company's capacity to anticipate and fulfill the evolving requirements of users across different industry sectors and product categories. The recognition received by the diverse product portfolio of ASUS and ROG reflects the dedication to innovation and user-centric design that form the foundation of the company’s success.

ASUS recognized for unique brand experience

Additionally, ASUS also won seven awards for non-product submissions, mirroring the commitment to innovation and user-centric design on all steps of the user’s interaction with the product and the brand. The ASUS Sonic Brand, spotlighted in the Communication category, epitomizes the company's dedication to audio innovation and brand enhancement through the ASUS audio identity. Similarly, the user-centric user interface and experience showcase the company’s excellence in enriching user engagement. Through gamified unboxing experiences, customizable LED displays, and the ProArt Creator Hub app's Color Management feature, ASUS redefines intuitive and immersive user interactions, which led to the company winning four awards in the UI and UX categories.
Another two awards were given to our innovative packaging solutions, exemplified by the ASUS Vivobook S15 OLED Bape Edition and the ROG Phone 7 Ultimate. The Vivobook S15's packaging seamlessly blends streetwear culture with technology, offering a playful yet functional unboxing experience while prioritizing sustainability through FSC™-certified eco-friendly paper. Meanwhile, the ROG Phone 7 Ultimate's packaging promotes eco-friendliness with space-themed aesthetics and recyclable materials, reflecting the company’s commitment to environmental responsibility. Together, these initiatives underscore the dedication at ASUS to enhancing user experiences while prioritizing sustainability, contributing to a positive brand image and user satisfaction.
In conclusion, this recognition at the iF Design Awards 2024 marks a significant milestone in its journey toward user-centric excellence. These accolades not only underscore ASUS's relentless dedication but also highlight its ability to anticipate and meet the evolving needs of users across diverse sectors and product categories. As ASUS continues to push boundaries and set new standards in design and technology, it remains steadfast in its mission to enrich the lives of users worldwide through transformative experiences and cutting-edge solutions.