ASUS Wins 27 Accolades at the Prestigious 2023 Good Design Awards

ASUS Wins 27 Accolades at the Prestigious 2023 Good Design Awards

TAIPEI, Taiwan, October 05, 2023 —ASUS today announced that it won a record-setting 27 awards at the annual 2023 Good Design Awards, following the announcement of the recipients by the Japan Institute of Design Promotion in Tokyo. The Japan Institute of Design Promotion invites companies from Japan and overseas to participate in the Good Design Awards annually. The winners of the awards, which constitute the most prestigious design awards in Japan, are selected by a panel of experts.

ASUS has once again demonstrated its commitment to innovation and design excellence by securing an impressive collection of honors at the Good Design Awards 2023. ASUS also clinched the top position in the ICT Equipment category, encompassing information and communications technology such as computers and smartphones.

With these wins, ASUS once again underscored its prowess in creating cutting-edge technological solutions that combine functionality with aesthetic appeal. Of the 27 winning products, 20 were awarded in the PC and peripherals subcategory, while two more were recognized in the Smartphone and Peripherals subcategory. The remaining five items encompass one undisclosed upcoming product, and four monitors, that were honored in the video equipment subcategory within the broader Audio, Video Equipment category.

The fact that ASUS is leading the field in the PC and Peripherals subcategory underscores the fact that ASUS is an industry leader in innovation and design. At the same time, the awards for this year’s widely praised Zenfone 10 and four of our latest monitors serve as evidence that ASUS has diversified its portfolio and won acclaim for its technological innovations across the field.

"Innovation and Design thinking are at the heart of everything that we do, and we're incredibly honored to receive that many accolades for such a wide range of products at the 2023 Good Design Awards.", said Mitch Young, Director of Design at ASUS. "This recognition reaffirms our dedication to merging function and aesthetics and our commitment to creating cutting-edge solutions that impact lives.”