True, Consistent Color

Pre-calibrated right out of the box

Next Generation IPS Display Technology

Color consistency for photographer and retouching with 99% Adobe RGB color space

PA279Q uses a 178°(H)/178°(V) ultra-wide viewing angles AH-IPS display that eliminates color shift from almost any direction

Featuring AH-IPS (Advanced High-Performance In-Plane Switching) display technology for superior color accuracy, a brighter image from increased backlight transmission and lower power consumption

PHP 19,990

PHP 28,790

PHP 39,990

PHP 30,690

Hi fellow colleagues,

A friend of mine who works with Asus asked my opinion on their high end monitors that they are bringing in. He wanted to know if such monitors would be marketable locally. So I got the chance to test their 27 inch ASUS ProArt PA279Q monitor and I was very impressed. So, I decided to share my observation here because I was just so amazed and at the same time, I guess I could help my friend out. Also, because I am hoping that awesome equipment such as this would be readily available for us locally, and so I am trying to help promote it to generate a market for such devices.

I checked the specs of the monitor and its special features as advertised and it was definitely impressive. Of course, how it translates in actual use is what matters. There were a number of things that lived up to what was advertised and left me desiring this monitor.

First, it's a wide gamut monitor. It claims it can actually display 99 percent of the Adobe RGB color space. Majority of all monitors are sRGB monitors, they are limited in accurately displaying the full color contained in Adobe RGB images. Since Adobe RGB has a wider range of colors, sRGB monitors just sort of simulate the colors out of its range. This feature alone blew me away as it is a definite advantage for those who are critical with color reproduction.

Of, course I had to test the 99 percent claim. So using Datacolor's Spyder Studio I profiled the monitor and evaluated it and surprisingly, it reported 100 percent of the Adobe RGB color range. I repeated the calibration and profiling a few times and it still came up with 100 percent, in fact, it even went a little beyond the range of adobe rgb.

had started doing professional photography in 1995. Previously, he had been photographing portfolios for models belonging to his own modeling agency. Seeing his work, a top Philippine television network gave him his first paid photography assignmentto shoot some of their young artists. A new career began. Since then, Louie Aguinaldo has expanded his craft to doing photography for advertising, fashion, food & beverages, products, people and concerts. He has also been a contributing photographer for over 30 local and international magazines

http://louieaguinaldo.com/
http://thejewelryphotographer.com
http://foodphotographerphilippines.com
http://productphotographerphilippines.com

Second, the monitor is pre-calibrated and comes with the ability to shift between different color space setting. It has a pre-calibrated Adobe RGB and sRGB mode that one can easily switch between, and user setting that one can customized and save. I decided to test it with both the Spyder Studio and X-Rite's i1 Display Pro calibration devices and software and got excellent results. Both tests resulted in very high accuracy of color reproduction.

Third, the monitor uses IPS Panel technology. A problem with a number of LCD type monitor is that shifts in viewing angles result in shifts in tone or even color. For critical color and tone correction, that becomes a nightmare as you are not exactly sure what the correct viewing angle is. IPS Panels are fantastic as they allow an extremely wide viewing angle. So even if you slouch down or shift around your desk, what you see remains consistent. Added to this, the screen is non-reflective. This reduces the risk of your screen reflecting the color of whatever shirt you are wearing and contaminating the colors you are viewing.

Source: http://www.louieaguinaldo.com/gear-talk-raving-over-a-monitor.html