ASUS Celebrates 10th Inclusion on Fortune’s World’s Most Admired Companies List in 2025

Recognition reaffirms the global competitiveness of ASUS in areas such as innovation, social responsibility, and product excellence

KEY POINTS

• Consistent Excellence: 10th inclusion on Fortune’s World’s Most Admired Companies list, recognizing company's innovativeness, product quality, and more
• Design Thinking Ethos: Highlights commitment to user-centricity as ASUS prioritizes customer satisfaction to drive growth and deliver exceptional value
• Comprehensive AI Ecosystem: ASUS NUC 15 Pro series and ASUS ExpertCenter PN54 Mini PC deliver powerful AI in compact, modular designs for diverse setups

TAIPEI, Taiwan, January 30, 2025 — ASUS today announced it has been listed among Fortune’s World’s Most Admired Companies for 2025, marking the 10th time the company has earned this prestigious accolade. ASUS was recognized for its use of corporate assets, social responsibility, and long-term investment — core values that drive the company’s global competitiveness and have established it as an industry leader.

“We are honored to be recognized by Fortune for the tenth time,” said Jonney Shih, Chairman of ASUS. “This achievement reaffirms the success of our Design Thinking approach, which prioritizes customer satisfaction as the key to driving sustainable growth. At the heart of this success is our unwavering commitment to a culture of radical truth and transparency, which empowers our teams to innovate, overcome challenges, and fully embrace revolutionary technologies like AI.”

The World’s Most Admired Companies list is one of the most comprehensive rankings of corporate reputationscompiled annually by Fortune magazine with Korn Ferry, a global organizational consulting firm. The consistent placement of ASUS on this list reflects its unwavering commitment to technological advancement and its ability to deliver products and services that meet the highest standards of quality and performance.

ASUS has long been a leader in the tech industry, known for its relentless pursuit of user-centricity and innovation in areas like AI, gaming, and sustainability. Over the past year, the company has made significant strides in building a comprehensive AI ecosystem under its Ubiquitous AI. Incredible Possibilities strategy, including being one of the first brands to offer an extensive lineup of Copilot+ PCs to make AI more accessible. ASUS continues to focus on designing products that seamlessly combine superior performance with environmental responsibility, ensuring each solution delivers exceptional value and enhances the user experience.

For more information about ASUS in the ranking, please refer to: https://fortune.com/ranking/worlds-most-admired-companies/