ASUS Announces All-New Zenfone 8 Series

A smartphone for every need, with the compact Zenfone 8 and the photo-powerhouse Zenfone 8 Flip, all powered by the Qualcomm Snapdragon 888 CPU

KEY POINTS

• Zenfone 8, the compact performer: Perfect for one-handed use, with 5.9" 120 Hz Samsung AMOLED display, dual Sony rear cameras, 4000 mAh battery
• Zenfone 8 Flip, the photo powerhouse: Unique triple-camera Flip Camera for both front and rear use, 6.67" all-screen AMOLED display, 5000 mAh battery
• ZenUI 8: Mindful improvements to stock Android, featuring One-handed Mode, Dark Mode, System Mode and AudioWizard for an unrivaled user experience

Stockholm, Sweden, May 12, 2021 — ASUS today announced the all-new Zenfone 8 series, the most powerful generation to date of the innovative Zenfone smartphone family. The super-compact 5.9-inch Zenfone 8 and the photography-focused 6.67-inch Zenfone 8 Flip are designed to meet the needs of every type of user.

The new series is powered by the latest flagship Qualcomm® Snapdragon™ 888 5G Mobile Platform, featuring the fastest possible 5G speeds. High-capacity batteries — 4000 mAh in Zenfone 8 and 5000 mAh in Zenfone 8 Flip — deliver outstanding battery life for non-stop lifestyles.

Both Zenfone 8 and Zenfone 8 Flip feature gorgeous Samsung AMOLED displays with Delta-E 1 color accuracy, offering a superbly immersive visual experience with ultravivid colors. Additionally, Zenfone 8's display has an ultrafast up to 120 Hz refresh rate. The displays also include in-display fingerprint sensors for convenient security.

Flagship Sony camera sensors add superb photo and video capabilities to both phones. Zenfone 8 has a fixed rear dual-camera system, while Zenfone 8 Flip features the innovative triple-camera Flip Camera, a motorized flip-up module that enables the same high-resolution photos and videos at both front and rear.

Zenfone 8 has a sleek all-new design, with dimensions specifically chosen to allow easy pocketability and effortless one-handed operation. A 3D-curved back with a new frosted glass finish for a more secure grip. Zenfone 8 is additionally the recipient of a 2021 Red Dot Product Design Award, awarded by an international jury in recognition of its outstanding design.

Flagship performance

Zenfone 8 and Zenfone 8 Flip use the latest flagship Qualcomm Snapdragon 888 5G Mobile Platform, built using a 5-nanometer process technology. This processor offers up to 25% faster CPU performance and up to 35% faster graphics rendering compared to the previous generation.

Outstanding battery life for non-stop lifestyles is ensured by high-capacity batteries — 4000 mAh in Zenfone 8 and 5000 mAh in Zenfone 8 Flip. Advanced battery-care systems maximize battery lifespan, and the new System Mode in the ZenUI 8 operating system has a variety of automatic power-management modes that users can easily switch between depending on their needs, ranging from maximum performance to maximum battery life. Advanced manual configuration of power-saving parameters is also possible.

Experience visual perfection

Both Zenfone 8 and Zenfone 8 Flip are equipped with bright, ultra-responsive Samsung AMOLED displays. Tuned in collaboration with industry-leading visual processing company Pixelworks®, the superb visual experience is enhanced with Delta-E 1 color accuracy and DC Dimming technology. The displays are also HDR10+ certified to bring out the detail in even the darkest scenes. In-display fingerprint sensors make unlocking the phones simple and intuitive.

Zenfone 8 has a 120 Hz Samsung AMOLED display with a 1 ms response time for silky-smooth scrolling and blur-free visuals. The cinema-grade 112% DCI-P3 color gamut brings videos and images to life, and the 1000-nits brightness allows easy outdoor readability. And to keep it looking great for longer, the display's protected by the latest and toughest-ever Corning® Gorilla®Glass Victus™.

Zenfone 8 Flip has an all-screen, 100% notch-free 90 Hz Samsung AMOLED NanoEdge display with vivid colors and smooth responsiveness.

Pro-grade photography

Photographers of any level are amply catered for by the advanced professional-grade camera systems in the Zenfone 8 series, which feature all-Sony sensors.

The rear dual-camera system on Zenfone 8 captures every precious moment with superb-quality photos under any conditions. The 64 MP Sony IMX686 main camera delivers unprecedented resolution, dual-pixel autofocus, optical image stabilization and a high level of light sensitivity, for perfect photos day and night. The ultrawide 12 MP Sony IMX363 camera allows even more freedom for composition and it can also take incredible macro shots with close-up details. At the front, a 12 MP Sony IMX663 punch-hole camera with dual-pixel autofocus delivers crystal-clear selfie shots and videos.

Zenfone 8 Flip features the groundbreaking Flip Camera, a motorized flip-up module with an evolved triple-camera system that offers the same high-resolution photo and video capabilities whether the module is front-facing or rear-facing. The main camera is a Sony IMX686 64 MP high-resolution wide-angle camera with dual-pixel phase-detection autofocus for maintaining an ultrasharp focus on subjects, plus Quad Bayer technology and enhanced light sensitivity for stunning photos — day or night. A secondary ultrawide-angle camera is powered by a Sony IMX363 sensor, and this camera supports up to 4 cm macro photography for incredibly detailed close-up shots. The third camera is a telephoto camera, which enables 3X optical zoom, up to 12X total zoom, and seamless transitions between cameras while recording.

Irresistible design

Zenfone 8 redefines portable design to deliver the ultimate performance, with none of the weight or bulk. It's designed to be easy to use and easy to carry, everywhere, and built to impress with its irresistible looks and premium feel. A key design goal was to make Zenfone 8 exceptionally easy to use, even with just one hand. The all-new One-handed Mode gives users full and comfortable control using just their thumb. The 3D-curved back perfectly fits the palm, and the brand-new frosted glass coating gives Zenfone 8 a clean and sleek look, all the time, while making it even easier to grip.

Zenfone 8 Flip has been redesigned to allow a better grip while still packing a large battery. The 3D curved back has been carefully reshaped for optimum grip.

ZenUI 8

The new ZenUI 8 combines smoothness with speed, and it's simple and easy to use. One-handed operation in One-handed Mode is just a gesture away for easier control, and Dark Mode automatically adjusts apps to a dark color scheme, helping users to stay focused, reduce eye strain and improve visibility. System Mode offers several different modes that allows users to either prioritize performance or extend battery life. Smart Key allows instant access to favorite actions. AudioWizard allows users to instantly tailor their audio experience to whatever they're listening to, with Dynamic, Music, Cinema and Game presets to enhance any kind of sound environment. We've also enhanced the stock Android design with mindful improvements, to make it fit any user's needs perfectly.

Price and availability

Zenfone 8 and Zenfone 8 Flip are now available at select Swedish resellers and in ASUS eShop

The time limited offer is available at select Swedish resellers and in ASUS eShop until May 26th.

Model	Color	Specifications	Recommended price	Time limited offer
Zenfone 8	Black	Zenfone 8 / 5,92" FHD+ 120Hz Amoled, 20:9 Gorilla Glass Victus / Snapdragon 888 / 8GB LPDDR5, 128GB UFS 3.1 / 4000mAh	6 999 SEK	6 499 SEK
Zenfone 8	Black/Silver	Zenfone 8 / 5,92" FHD+ 120Hz Amoled, 20:9 Gorilla Glass Victus / Snapdragon 888 / 8GB LPDDR5, 256GB UFS 3.1 / 4000mAh	7 699 SEK	7 199 SEK
Zenfone 8	Black/Silver	Zenfone 8 / 5,92" FHD+ 120Hz Amoled, 20:9 Gorilla Glass Victus / Snapdragon 888 / 16GB LPDDR5, 256GB UFS 3.1 / 4000mAh	8 499 SEK	7 999 SEK
Zenfone 8 Flip	Black	Zenfone 8 Flip / 6,7" FHD+ 90Hz Amoled, 20:9 Corning® Gorilla® Glass 6 / Snapdragon 888 / 8GB LPDDR5 / 256GB UFS 3.1 / 5000mAh	8 499 SEK	7 999 SEK