DeLonghi chooses ASUS All-in-One PCs to deliver product information in flagship stores


    When DeLonghi Ukraine decided that it would like to provide customers with a quick and easy way to access product information in its high-street stores, it had no hesitation in choosing the ASUS All-in-One PC ET2012.

    As Kirill Boychuk, IT director DeLonghi Ukraine, says: “We chose ASUS AiO ET2012 PCs for their design and quality.”

    The opportunity

    Founded in 1902, DeLonghi is a leading manufacturer of domestic appliances, including coffee makers, food processors, kettles, toasters and portable air-conditioners.

    To give customers and promoters all the information they might need in a limited space, DeLonghi wanted a space-saving, energy-efficient and easy to manage PC with a touch-sensitive display for use as an in-store information kiosk.

    The Outcome

    DeLonghi chose the ASUS All-in-One PC ET2012 for several reasons.

    Thanks to its slim design, the ASUS ET2012 can embedded easily into an information kiosk and the multi-touch display means there’s no need for the clutter of a keyboard or mouse.

    Customers interact with the DeLonghi demo material simply by tapping and swiping the screen with a fingertip for a seamless, and wholly intuitive, shopping experience.

    With a high-performance PC at its disposal, DeLonghi is also able to use the ET2012 for more sophisticated applications, such as tracking the amount of time customers spend using the kiosks and the products they look at — something that simply isn’t possible with traditional in-store demo kiosks.

    The ET2012 uses a fraction of the power consumed by more traditional desktop PCs, and is EPEAT Gold and ENERGY STAR® certified, too — important considerations for kiosk applications where the computer is running all day, every day.

    About the ASUS All-in-One PC ET2012

    The ASUS All-in-One PC ET2012AUTB, part of the ET2012 Series, features an AMD Brazos E2-1800 processor and AMD Radeon™ HD 7340 graphics for seamless multi-tasking and outstanding HD-quality images.

    The 20-inch display gives a bright and vibrant image with wide viewing angles, and the LED backlight reduces energy consumption still further, compared to CCFL displays.

    Completely self-contained and measuring just 56mm at its thickest point, the ET2012 is slim and stylish enough to fit comfortably into any home, office or retail environment. The low 5.6kg weight and integral VESA mount makes for easy wall mounting, too.