Established in 1989, ASUS is a multinational company known for the world's best motherboards and high-quality personal computers, monitors, graphics cards, routers and other technology solutions. Today, ASUS is designing and building next-generation smart technologies to provide incredible experiences that enhance the lives of people everywhere.
The story begins …
The idea for the company that would eventually become ASUS began as a conversation in a coffee shop in Taipei, where a few ambitious engineers shared a dream of creating a “small and beautiful company.”
ASUS founders busy at work in the first Taipei office in 1989.
Within eight months, these engineers had created the Cache 386/33 and ISA 486/25 — two personal computer motherboards used in industry-leading products built by IBM and ALR. With the success of these early motherboards, Taiwan became known globally as a hub for high-quality IT products.
The independently developed ASUS ISA-486 is praised by Intel, marking the beginning of a long-lasting partnership between ASUS and Intel.
Launch of the Cache386/33 and 486/25 motherboards, used in IBM and ALR products
Launch of the EISA 486 motherboard, which subsequently becomes the most popular motherboard in the world
Launch of the 32-bit SCSI interface that includes IC software developed in-house by ASIC: EISA-SC100
ASUS establishes formal partnership with Intel®
Launch of the advanced Intel® Pentium® (586) motherboard
ASUS becomes the world's leading motherboard maker
Launch of the first ASUS dual-socket Intel® Pentium® motherboard: PCI/I-P54NP4
The world's No. 1 motherboard maker …
As the business quickly developed, ASUS Chairman Jonney Shih actively trained and mentored the company's new engineers, focusing on advanced electronics theory and product development. He also spearheaded the design of new motherboards, maintaining a passionate focus on innovation.
ASUS Chairman Jonney Shih demos the latest games powered by an ASUS Vento desktop during Computex 2004.
Talent acquisition became a top priority for the company. Technical experts from all over Taiwan were brought in to design and develop new technologies for computer peripherals, multimedia devices, and application-specific integrated circuits (ASIC). At this time, at least 2 percent of revenue and 10 percent of headcount were designated specifically to R&D. On a percentage basis, this significant investment in R&D was on par with the world's leading IT companies.
ASUS expands its portfolio to include new product categories such as multimedia devices, pocket PCs and GPS navigation units.
ASUS begins trading as a public company on the Taiwan Stock Exchange
Launch of first ASUS motherboard with support for single or dual Pentium CPUs: P/I-P65UP5
Launch of the first notebook: ASUS P6300
Launch of best-performing Intel® Pentium® II motherboard: ASUS P2B
ASUS customer service centers are established in China, Netherlands, United States, Czech Republic, Australia and Japan
The ASUS Royal Club association is established, providing 24/7 technology support and customer service
Launch of first all-black PCB motherboard: ASUS CUSL2-C Black Pearl
Launch of the world's first PDA to support the Intel® 400MHz PXA250 CPU: ASUS MyPal A600A
Launch of the first ASUS 3G flip phone: J100
Launch of the world's first notebook with a built-in TV-tuner and multimedia software: ASUS W1
ASUS becomes the world's leading VGA display maker
Launch of three-RAID, dual-LAN motherboard: ASUS P5AD2
Launch of first multi-GPU (NVIDIA® SLI) motherboard: ASUS A8N-SLI Deluxe
A new brand … and a revolutionary idea
Early in the new millennium, a new Lean Thinking initiative was set into motion, integrating key elements of the Six Sigma principles. This new initiative — the ASUS Way — placed an emphasis on encouraging employees to reach their potential while improving efficiency across the organization.
ASUS collaborates with Automobili Lamborghini in 2006 to incorporate design elements that reflect aesthetics of the iconic sports car brand into ASUS VX series laptops.
As the company expanded various product lines, it also developed a unique sub-brand called Republic of Gamers (ROG), a division dedicated to creating the world's best gaming gear. A special committee was formed to oversee the ROG brand and to guide development of leading-edge products known for performance and quality.
ROG becomes the No. 1 gaming brand and an influential leader in the global gaming community, contributing to esports development, sponsoring professional teams, hosting tournaments, and donating gaming gear to schools and organizations.
During this period, ASUS also introduced the revolutionary Eee PC — a new form factor that captured the imagination of people around the world. Launching a new era of personal mobile computing, the Eee PC became a global top-seller and received scores of international awards. The momentum and recognition from the global success of the Eee PC launched ASUS to the forefront of the industry and transformed the company into a leading international consumer electronics brand.
The launch of ASUS Eee PC revolutionizes mobile computing for users everywhere.
With product lines rapidly developing, Chairman Jonney Shih led an initiative to split the company into three distinct businesses. This strategic decision helped to focus the brand by creating a clear separation between ASUS product lines and the component supply side of the business.
As these significant organizational shifts were taking place, ASUS continued to capture market share with its now world-renowned motherboards. By 2006, the company was shipping more than 55 million motherboards per year, and it had captured more than 33 percent of global market share — elevating ASUS to the undisputed No.1 motherboard brand in the world.
ASUS Chairman Jonney Shih (center), President of ASUS Group Jonathan Tsang (right), and ASUS CEO Jerry Shen (left) celebrate the shared success of creating the world's No. 1 motherboard brand.
Launch of the first-ever environmentally friendly motherboard developed in Taiwan
Launch of the first laptop with a built-in, swiveling webcam: ASUS W5A
Republic of Gamers (ROG), the only ASUS sub-brand, is established
Launch of the first motherboard designed for overclockers and gaming enthusiasts: ROG Crosshair
Launch of the co-branded phone built in partnership with Mercedes-Benz: ASUS P526 C-Class
Launch of the notebook developed in partnership with Automobili Lamborghini: ASUS Lamborghini VX series
Launch of the first ASUS cameras: BrightCam AF-200 and MF-200
Launch of the world's thinnest and lightest business laptop: ASUS U1
Launch of first gaming notebooks: ASUS G1 and G2
Launch of the company's first external graphics-card dock: ROG XG Station
Launch of overclocking record-breaking motherboard: ROG Striker Extreme
Launch of first motherboard with hybrid (air or water) thermal design: ROG Blitz Extreme
Eee PC named Product of the Year by Forbes Asia
Launch of the world's first notebook to utilize bamboo as a primary material: ASUS Bamboo series
Launch of the first ROG graphics card: ROG 9600/9800 GT Matrix
Launch of the first ASUS All-in-One PC with touchscreen: Eee Top
The first-ever ASUS cloud service is launched
ASUS engineers introduce True 16+2 motherboard power-phase technology, significantly improving power efficiency
Launch of the first laptop to incorporate a premium leather design: ASUS U2E
Launch of the first motherboard with onboard joystick-lick control for overclocking: ROG Rampage Extreme
Launch of first motherboard with 16-phase power design for unprecedented power regulation and efficiency: ASUS P5Q Deluxe
A focus on stewardship … and a new generation of smart devices
Moving into the second decade of the 21st century, ASUS management recognized that there was an opportunity to positively impact local and global communities through efforts related to sustainability.
ASUS Netherlands educates elementary students about the importance of proper electronics waste disposal and recycling.
As the ASUS Foundation expanded efforts to help close the digital divide, the GreenASUS group initiated product design and supply initiatives that transformed the business. These new, organization-wide sustainable practices were quickly recognized and praised by environmental groups and media outlets around the world.
ASUS Bamboo U series utilizes eco-friendly materials and is designed to provide a long product lifecycle.
By 2009, ASUS had created the first motherboards to pass Energy Star 5.0 certification, and CNN and Digital Times magazine had recognized ASUS as a leading green technology company.
ASUS Chairman Jonney Shih and CEO Jerry Shen showcase the first ASUS multimedia notebook created in collaboration with Bang and Olufsen (NX90) and the first ASUS Bamboo notebook (U6V).
Building on 12 consecutive years ranked as a top-three international brand from Taiwan by Interbrand, in 2011 ASUS initiated a new brand promise that captured the spirit behind our never-ending question for perfection: In Search of Incredible.
ASUS Chairman Jonney Shih and the famous songwriter and entertainer Jason Mraz discuss the ASUS brand spirit — In Search of Incredible.
By 2016, the company hit its stride — winning a record-setting 4,385 awards. That same year, Fortune magazine named ASUS among its World's Most Admired Companies for the second consecutive year, ranking it fourth in the Computer Industry category.
ASUS Chairman Jonney Shih hosts the CES 2015 press event, unveiling new 2-in-1 laptops that transform into the world's thinnest Windows tablets and the next generation of the popular ZenFone.
Launch of the first motherboards in the world to pass Energy Star 5.0 certification
In celebration of Earth Day, launch of the energy-saving motherboards: ASUS P5Q PRO Turbo and P5Q Turbo
Launch of the extremely durable motherboard series: The Ultimate Force (TUF)
Launch of the world's first dual-fan graphics card: ROG EAH4850/4870 Matrix
Launch of the world's first dual-GPU graphics card: ROG Mars GTX760
Launch of the first motherboard with 3.0 & SATA 6Gbps support: ASUS P7P55D-E Premium
Launch of first motherboard with smartphone app to remote control overclocking performance: ROG Maximus III Extreme
First USB 3.0 motherboard in the world to receive USB-IF (USB Implementers Forum) certification: ASUS P6X58D Premium
Launch of the first multi-functional Windows smartphone: Garmin ASUS Nuvifone M10
ASUS collaborates with Karim Rashin, one of the most famous industrial designers and known as the Prince of Plastic, to design aesthetically unique editions of the ASUS Eee PC 1008P
ASUS partners with David Lewis, the famous Bang & Olufsen industrial designer, to design a multimedia notebook that includes 10X larger audio chambers as well as dual touchpads: ASUS NX90
ASUS engineers invent DirectCU technology — the first solution that facilitates direct connection of a graphics card to the GPU heat pipe
Launch of the world's first completely Halogen-free motherboard: ASUS P7P55D-E/HF
Launch of the world's first completely Halogen-free Full HD 1080p LCD monitor: ASUS VW247H-HF
Launch of dual intelligent processors to maximize system performance and energy efficiency: TurboV Processing Unit (TPU) and Energy Processing Unit (EPU)
Launch of the world's first-ever 2-in-1 device: ASUS Eee Pad Transformer
Launch of the world's first armored motherboard: TUF Sabertooth P67
Launch of the first motherboard with the new Digi+ voltage-regulator module (VRM): ASUS P8P67 Deluxe
Launch of first gaming desktop: ROG CG8565
Launch of first gaming headset: ROG Vulcan ANC
Launch of the world's first 10.1” Android-based tablet PC, developed in partnership with NVIDIA: ASUS Eee Pad Slider
Launch of a 4.3” smartphone and 10.1” tablet hybrid: ASUS PadFone series
Launch of an integrated cloud platform solution consisting of enterprise application software and server systems: ASUS Private Cloud
Launch of the first-generation ASUS ultrabook: ZenBook UX21E
Launch of the world's first ultrabook with dual displays: ASUS TAICHI
Launch of the flagship multimedia notebooks designed for pristine audio: ASUS N-series
Launch of the world's first detachable Ultrabook: ASUS Transformer Book
Launch of the first notebook with 178°, wide-angle IPS display: ZenBook Prime
Launch of first gaming audio card: ROG Xonar Phoebus
Launch of the ASUS Open Cloud Computing project
Launch of the world's first gaming desktop with a transforming case: ROG Tytan CG8890
In cooperation with the city of Taipei, launch of the Smart City solution, which includes five cloud platforms: Citizen's Cloud, Enterprise Cloud, Education Cloud, Health Cloud and Open Resource Cloud
Launch of the first tablet developed in partnership with Google: ASUS Nexus 7
Launch of the world's first device to combine features of a laptop, tablet PC and desktop PC: ASUS Transformer Book T100
Launch of the world's first all-in-one PC with a dual operating system: ASUS Transformer AiO
Launch of the world's first three-in-one mobile device: ASUS TransformerBook Trio
Launch of the world's first certified motherboard for Windows 8.1 WHQL: ASUS Z870C (with Intel® Z87 chipset)
Launch of the new ASUS PadFone Infinity
Launch of the first graphics card with DirectCU H20 hybrid cooling for air or liquid: ROG Poseidon GTX780
Launch of the world's first AMD-based motherboard with PCIe 3.0: TUF Sabertooth 990FX/GEN3 R2.0
Launch of the first motherboard with class-leading 120dB DAC, marking a new era of high-end onboard audio: ROG Maximus VI Formula
Launch of new ASUS smartphone series: ZenFone 6, ZenFone 5 and ZenFone 4
Launch of the world's most powerful compact gaming desktop: ROG G20
Launch of the first console gaming PC: ROG GR8
Launch of the first optical-wired gaming mouse: ROG Gladius
Launch of the first mechanical gaming keyboard: ROG Claymore
Launch of the fastest 27" 2560 x 1440 gaming monitor with NVIDIA® G-SYNC™: ROG Swift PG278Q
Launch of the first ASUS smartwatch powered by Android Wear: ZenWatch
Launch of the world's slimmest 13.3" QHD+ laptop: ASUS ZenBook UX305
Launch of the world's first five-mode, 3-in-1 converged laptop: ASUS Transformer Book V
Launch of the world's thinnest 12.5" tablet display: ASUS Transformer Book T300 Chi
Launch of the world's lightest 8" LTE tablet: ASUS MeMO Pad 8
Launch of the world's fastest tri-band 802.11ac Wi-Fi router: ASUS RT-AC3200
Launch of 4K-display laptop with VisualMaster technology: ASUS ZenBook NX500
Launch of the world's first quad-mode laptop and tablet convertible: ASUS Transformer Book Duet
Launch of 5" full HD smartphone that activates a 9" full HD tablet when docked: ASUS PadFone X
In developing the X99 motherboard, ASUS engineers create a new OC Socket that allows unprecedented overclocking — which leads to more than 28 overclocking records
ASUS engineers invent exclusive 5-Way Optimization technology while developing Z97-Deluxe motherboards
Launch of the most powerful and highly specified Z97-based mini-ITX gaming motherboard: ROG Maximus VII Impact
Unimax, an ASUS subsidiary, and Hotai Motor jointly release the world's first Toyota smart driving system, seamlessly integrating an ASUS tablet into vehicles to enable a smart driving experience
Launch of the world's fastest and most complete SuperSpeed+ USB 3.1 motherboard and expansion cards: ASUS X99 series and ASUS USB 3.1 cards
Launch of the first triple-fanned graphics card for 30% more air cooling and 3X quieter performance: ROG Strix GTX 980 Ti
Launch of the world's first consumer desktop motherboard to support all NVMe storage devices: TUF Sabertooth X99
Launch of the Z170 motherboards designed to maximize 6th Gen Intel® Core™ processors using exclusive hardware and software such as TurboV Processing Unit and ASUS Pro Clock for epic overclocking speeds: ASUS Z170, H170, B150, and ROG Maximus VIII Extreme
Launch of the world's first liquid-cooling gaming laptop: ROG GX700
Launch of the first cloud-based ASUS camera: AiCam
ASUS opens its first experiential shop at the Syntrend Space electronics mall in Taipei
Launch of the world's smallest Chrome OS device: ASUS Chromebit
Launch of the world's slimmest 3X optical zoom smartphone: ASUS ZenFone Zoom
Launch of the world's fastest tri-band router: ASUS RT-AC5300
To celebrate 20 years of designing graphics cards, launch of a graphics card with award-winning design: GTX 980 Gold Edition
Launch of the world's first 4K all-in-one with a 3D camera: ASUS Zen AiO Pro Z240IC
ASUS joins the EICC, proactively working with other member organizations to ensure the rights and well-being of workers across the supply chain
Launch of the world's first 970 AMD gaming motherboard with official NVIDIA® certification: ASUS 970 PRO GAMING/AURA
Launch of the flagship ASUS Signature X99 and ROG Strix X99 motherboards: X99-Deluxe II, X99-A II and X99-E, ROG Strix X99 Gaming
Launch of the third-generation wearable powered by Android Wear: ASUS ZenWatch 3
Launch of the world's most prestigious laptop with unprecedented performance: ASUS ZenBook 3
Launch of the world's most versatile PC: ASUS Transformer 3 Pro
Launch of the world's lightest and slimmest Full HD USB Type-C™ powered portable display: ASUS MB16AC
Launch of the world's first full-metal smartphone with invisible antenna design: ASUS ZenFone 3 Deluxe
Launch of the first smartphone powered by the new Qualcomm® Snapdragon™ 625 octa-core processor and 4GB RAM: ASUS ZenFone 3
Launch of the world's lightest 2-in-1 PC: ASUS Transformer Mini
Launch of the ROG flagship extreme-performance motherboard: ROG Rampage V Edition 10
Launch of the world's most-powerful compact gaming desktop: ROG G31 Edition 10
In collaboration with Taipei City, Academia Sinica, and Realtek, ASUS Cloud introduces the first smart city air pollution monitoring project: Air Box PM2.5
Launch of the first ASUS smart robot for the home: Zenbo
ASUS headquarters in Taipei receives certification from UL, the global independent safety science company, for being a Zero-Waste facility
Smart devices … and an eye to the future
Today, the “small, beautiful company” that began at a cafe in 1989 is a global technology leader with more than 15,000 employees.
ASUS Project Precog is the world's first convertible dual-screen notebook equipped with AI features.
Guided by the passionate leadership of Chairman Jonney Shih, the ASUS spirit of innovation is stronger than ever as the company continues its visionary journey into the era of smart technologies.
The first ROG gaming smartphone — ROG Phone — is unveiled at Computex 2018 in Taipei.
The company continues to lead through disruptive innovation as we move forward in our relentless quest for perfection.
ASUS Chairman Jonney Shih introduces the world to the first ASUS smart home robot — ASUS Zenbo.
Launch of the world's best smartphone for photography and extended use with a 5000mAh battery: ASUS ZenFone 3 Zoom
Launch of the world's first Tango-enabled and Daydream-ready smartphone: ASUS ZenFone AR
Launch of the 35" 3440 x 1440 HDR curved panel monitor with a 200MHz refresh rate and NVIDIA® G-SYNC™ technology: ROG Swift PG35VQ
Launch of the world's first gaming headset with exclusive headset-to-headset RGB-lighting sync and mobile app control: ROG Strix Fusion
Launch of second-generation external graphics solution: ROG XG Station 2
Launch of the ROG Maximus X and Strix Z370 motherboards with 8th Gen Intel® Core™ processors: Maximus X Hero, Maximus X Code, Maximus X Apex, Maximus X Formula and Strix Z370 Gaming (Z370-E, Z370-F, Z370-H, Z370-G and Z370-I)
Launch of the flagship X399 motherboards: ROG Zenith Extreme, ROG Strix X399-E Gaming and ASUS Prime X399-A
Launch of the flagship X299 motherboards: ROG Rampage VI Extreme, ROG Rampage VI APEX, ROG Strix X299-E, ASUS Prime X299-Deluxe, ASUS Prime X299-A, ASUS TUF X299 Mark 1, and ASUS TUF X299 Mark 2
Launch of the world's slimmest gaming laptop with 7th Gen Intel® Core™ i7 processor and latest NVIDIA® GeForce® GTX 1080 graphics: ROG Zephyrus
Launch of the world's thinnest, lightest and most-powerful-to-date professional-grade ultraportable laptop: ASUS ZenBook Pro (UX550)
Launch of the world's thinnest 14" laptop: ASUS ZenBook 3 Deluxe (UX490)
Launch of the world's thinnest convertible laptop: ASUS ZenBook Flip S (UX370)
Launch of first ASUS smartphone series to offer dual cameras and a model with Gigabit connectivity: ZenFone 4
Launch of first mixed-reality headset: ASUS Windows Mixed Reality Headset
Launch of the world's first Gigabit LTE-capable laptop providing users an always-on, always-connected experience: ASUS NovaGo
Launch of the world's first 17.3" gaming laptop with NVIDIA® G-SYNC™ technology for a 144Hz refresh rate: ROG G703
Launch of limited edition gaming laptop in collaboration with esports team SK telecom T1: ROG Strix SKT T1 Hero Edition
Launch of the world's first mesh Wi-Fi system featuring the latest Wi-Fi 6 networking with OFDMA and MU-MIMO technology: ASUS AiMesh AX6100 Wi-Fi System
Launch of the world's first 144Hz super-narrow-bezel display and multi-antenna Wi-Fi gaming laptops: ROG Strix SCAR II and Hero II
Launch of gap-eliminating accessory for multi-monitor setup: ASUS Bezel-free Kit
Launch of the first ROG power supply: ROG Thor 1200W Platinum
Launch of the first AIO CPU coolers: ROG Ryujin and ROG Ryuo
Launch of the world's first tri-band Wi-Fi 6 router offering over 10 Gigabit concurrent Wi-Fi speeds: ROG Rapture GT-AX11000
Launch of the world's first 4K 144Hz gaming monitor: ROG Swift PG27UQ
Launch of first ZenFone series to harness the power of artificial intelligence: ASUS ZenFone 5
Launch of the Windows 10 ultraportable built to military-grade durability standards: ASUS ZenBook S
Launch of the first ASUS notebooks with ScreenPad input: ZenBook Pro 15 and ZenBook Pro 14
Launch of the first ROG gaming smartphone which includes a 3D vapor-chamber cooling system: ROG Phone
Launch of the first real-time blood pressure monitor: ASUS VivoWatch BP
Launch of new lineup of NVIDIA® GeForce® RTX 2080 Ti and 2080 graphics cards: ROG Strix, ASUS Dual and ASUS Turbo
Launch of the new AI-enabled robotics platform: ASUS Zenbo Junior
Launch of the 49" 1800R curved HDR gaming monitor featuring Double Full HD resolution, 32:9 aspect ratio and 144Hz refresh rate: ROG Strix XG49VQ
Launch of Wi-Fi 6 wireless networking router for ultrafast concurrent Wi-Fi speeds of up to 6000Mbps: ASUS RT-AX88U
Launch of the world's lightest and slimmest Full HD portable monitor with built-in battery: ASUS ZenScreen Go MB16AP