The bottom line is ALL of these graphics cards kick ass. Enthusiasts will have their favorites, of course, but any one of them would be great in a high-end gaming rig. We have no trouble recommending all three, without reservations. If you put a gun to our head and made us choose one, considering all of the factors mentioned above, we'd lean towards EVGA's offering due to its competitive price, aesthetics, and the goodies thrown in, but the Gigabyte card is a good value relative to other GTX 1080 cards as well. And if money was no object, the ASUS GeForce GTX 1080 STRIX OC is a hardcore tweaker's dream GPU.