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Ignite Your Creativity with ASUS Innovation

2021/10/26

KEY POINTS

  • Empowering creators at Adobe MAX : ASUS showcases the ProArt family of products, innovative PCs designed to meet specific requirements for creative workflows
  • New ASUS innovations for creators : As a leader in bringing new PC technology to the forefront, ASUS is proud to announce the ASUS Dial, a physical wheel that works seamlessly with Adobe Creative Cloud applications. The ASUS Dial is the latest example of innovative design from ASUS, along with the dual screen functionality of ScreenPad™ Plus and a built-in calibrator to automatically adjust ASUS ProArt displays for color accuracy.
  • Community support : ASUS and Adobe to provide creatives with up to three months of complimentary access to Adobe Creative Cloud

Fremont, California (October 26, 2021) - ASUS today joins the creative community in Adobe® MAX, an annual conference by Adobe that brings together the world’s best creative minds, industry luminaries and celebrities. In this event, ASUS is excited to announce the latest innovation in computing technology, including the new ASUS Dial which will be available across the entire ProArt family creative solutions and a variety of ASUS creator laptops. In addition, the ScreenPad™ Plus and its software ScreenXpert 2 is available to creator laptops to provide users with a functional dual screen.

Highlights at Adobe MAX

In this year’s virtual event, ASUS is proud to showcase the latest technological innovations for Adobe MAX attendees. Join Sascha Krohn from ASUS, and three accomplished guest speakers – filmmaker and photographer Chris Hau, tech review expert Tom Honeyands of “The Tech Chap,” and renowned photographer Radhakrishnan Chakyat of “PIXEL VIILAGE” – as they discuss how PC hardware has evolved and become integrated with Adobe software, allowing for a more intuitive creative process. ASUS will showcase the ASUS Zenbook Pro Duo, whose dual screen technology illustrates the benefits of a larger viewing space in Adobe® Premiere® Pro. The ASUS Dial on the ProArt Studiobook 16 will show how easy and intuitive it is to precisely control playback or adjust audio in Premiere Pro. And finally, see the advantages of using a color accurate professional monitor such as the ProArt Display PA279CV for your editing needs in Adobe Lightroom® Classic.

Lucky creatives have an opportunity to win their very own ASUS laptop. For more information on how to enter, visit ASUS’s sponsor page.

The ASUS Line of Creative Solutions

Designed specifically for creators, ASUS offers an impressive line of laptop and PC components and accessories through the creator lineup. This family of products are designed to meet the specific workflow and requirements for a huge variety of creators.

The ProArt Studiobook line is for professional creators who have extreme performance demands for activities such as photorealistic rendering, running stimulations or processing analytical calculations. Its elegant and polished aesthetic hides best-in-class components typically found on flashier devices, allowing the Studiobook to feel right at home in high-end professional environments such as design studios, and engineering and architect firms.

For advanced creators on the cutting edge of innovation, the Zenbook Pro Duo is an excellent companion – a premium device packaged with ASUS’s dual screen technology, creators have a selection of inputs to choose from: through the keyboard, touchpad, or with their finger or a stylus on the dual screen, touch capable ScreenPad™ Plus. Toolbars in creative applications can be docked to the ScreenPad™ Plus, freeing the main display of space to see more imagery. Application windows can also be arranged on the ScreenPad™ Plus to provide a visual reference while the main display is focused on the main piece of work. Tough and well built, the Zenbook Pro Duo can withstand the bump and grind of everyday life while maintaining a premium look and feel, and its powerful processers stand up to the rigors of photo and video editing applications with ease. It is also available in the traditional clamshell form without the dual screen. Known simply as “Zenbook” or “Zenbook Pro” for a higher tiered model, it is every bit just as lightweight and portable; perfect for creatives who draw inspiration from and work in a variety of places.

For young creators who are keen on exploring their own creativity, the Vivobook Pro and Pro X laptops are a perfect mix of portability and power. An excellent choice for people who are eager to create content and to launch their careers in a creative industry, the Vivobook line offers devices that are capable and affordable.

The Republic of Gamers product line brings gaming-grade components to the creator space. Designed to play triple A titles with ease, the very same device can handle creator applications, making it a great machine for work and play. High refresh displays and powerful GPUs translates to excellent graphic performance for creators who develop gaming content.

To learn more about the Create with ASUS line up, please visit https://www.asus.com/us/site/adobe-max-2021/.

ASUS Dial and Adobe Integration

New in 2021 is the ASUS Dial, a physical wheel on ProArt laptops and mice that provides tactile input for several Adobe Creative Cloud® apps. It is an intuitive way to make minute adjustments to settings. ASUS collaborated with Adobe to provide support for the ASUS Dial to four main Adobe apps:

• In Photoshop®, you can easily select brushes, switch between layers, or perform other tasks to manipulate assets
• In Lightroom Classic, use the ASUS Dial to make precise adjustments to color balance to tone
• In Premiere Pro, quickly skip through scenes and balance audio tracks
• In After Effects®, navigate through the timeline with ease, and zoom in and out effortlessly

ASUS is always innovating, so look forward to additional application integration in the future with the ASUS Dial.

Supporting the Creative Community

ASUS aims to offer more than leading hardware for today’s creative minds. ASUS previously partnered with students at ArtCenter College of Design to work together on the ProArt product line, cultivating novel and innovative ideas that could be implement into future versions of existing products. Recently, ASUS partnered with ArtCenter again, to develop new possibilities for the iconic AniMe Matrix™ LED display, found on the ASUS Republic of Gamers Zephyrus G14 gaming laptop. To further connect with the creative community, ASUS invites creators to connect their new ProArt channel on Instagram.

Beyond hardware support, ASUS collaborated with Adobe to provide digital creatives who purchase eligible ASUS products a complimentary membership to Adobe Creative Cloud. Creatives who purchase an eligible product from October 15, 2021 can receive a complimentary subscription to Adobe Creative Cloud, for up to three months depending on the product purchased. For eligibility and to redeem the subscription, please visit ASUS.com.


PRESS CONTACTS

Ada Lam
PR Marketing Manager
Ada_Lam@asus.com

About Adobe MAX

Adobe MAX (October 26-28, 2021) is a free, virtual, and global creativity conference designed to refuel creative passions, inspire, educate, entertain, and foster relationships across the global creative community. Featuring more than 400 sessions, keynotes, technology sneaks and workshops from creative luminaries, inspiring celebrities, musicians and like-minded peers, Adobe MAX offers endless opportunities for seasoned creative pros, students, and hobbyists to take their creative skills to the next level. Notable speakers and presenters featured throughout the conference this year include Chloe Zhao, Kenan Thompson, Henry Golding, Tilda Swinton, Bryan Cranston, Aaron Paul, Casey Neistat, Young Thug and Imagine Dragons, among others.

About ASUS

ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers, and driven to become the most-admired innovative leading technology enterprise. With a global workforce that includes more than 5,000 R&D professionals, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 prestigious awards every day in 2018 and ranked as one of Forbes’ Global 2000 Top Regarded Companies, Thomson Reuters’ Top 100 Global Tech Leaders and Fortune’s World’s Most Admired Companies.