Siew Hong Lum, Lead Concept Artist

Siew Hong first became interested in drawing when he was a bored kid at home alone, spending his time watching the Animal Planet or Discovery channels. Those shows were packed with inspiration for his drawing, he says. “I’m always fascinated by everything around me, and that has inspired me to develop more interest in design as I grew older. All this knowledge helps me create more meaningful designs for my clients.”

A creative career attracted Siew Hong because he believes that good design is very important in our lives. “Everything we know, learn, interact, read, or watch has elements of design into it. A bad design can not only cause inconvenience in our lives, but it can also alter our perspective on certain issues”. Siew Hong's thirst for knowledge is tempered by the realization that he doesn't have unlimited time to study everything deeply. “Eventually, I developed a 'touch and go' mentality, and I realized that designing concept art is a good place for me to fully utilize all this extra information”. And his advice to would-be creators? “Stay hungry, stay humble and enjoy the process. A 1% improvement everyday is still an improvement!”