Today’s laptops are more than tools. They’re companions that adapt to how you work, study, and create. With so many models and options, choosing the right laptop can be a challenge.
That’s why ASUS has grouped its consumer laptops into three main families, each built with a clear purpose and personality.
- ASUS Zenbook: sleek, portable, and crafted for professionals on the go.
- ASUS Vivobook: fun, flexible, and designed for everyday productivity and creativity.
- ProArt: precision power for creators who demand professional performance.
Each ASUS consumer laptop series combines smart technology, strong performance, and innovative design. Let’s explore what makes them different, so you can find your perfect fit.
- ASUS Zenbook: Elegance Meets AI-Powered Portability
- ASUS Vivobook: Smart, Stylish, and Ready for Anything
- ProArt: Power and Precision for Creators
- ASUS Copilot PCs: The Smartest Way to Work and Create
- Find the ASUS Consumer Laptop That Fits Your Needs
ASUS Zenbook: Elegance Meets AI-Powered Portability
Think of the ASUS Zenbook as the business-class traveler of laptops: stylish, fast, and incredibly power-efficient. If you live life on the move, this is your ideal travel companion.
Models like the ASUS Zenbook DUO (UX8406), ASUS Zenbook A14 (UX3407), ASUS Zenbook S14 (UX5406), and ASUS Zenbook S16 (UM5606) redefine the concept of thin and light laptops. They are beautifully designed yet surprisingly powerful. Each model has a stunning ASUS Lumina OLED display that makes colors vivid and clear, making them perfect for presentations, entertainment, or photo editing. Powered by Intel® Core™ Ultra, Snapdragon® X Series, or AMD Ryzen™ AI processors, these are true AI PCs designed for modern multitasking.
With Copilot integration, you can summarize notes, find files, or draft ideas instantly. It’s like having a personal assistant built right into your laptop.
Despite their premium design, the ASUS Zenbook laptops are built to last. The ASUS Zenbook A14, ASUS Zenbook S14, and ASUS Zenbook S16 showcase sleek Ceraluminum™ designs, while the ASUS Zenbook DUO stands out with its robust aluminum-alloy chassis. They offer all-day battery life, military-grade durability, and some weigh even less than 1kg, making them easy to carry anywhere.
Ideal for professionals, entrepreneurs, and remote workers, ASUS Zenbook laptops combine luxury, intelligence, and performance in a lightweight design.
ASUS Vivobook: Smart, Stylish, and Ready for Anything
If the ASUS Zenbook represents the business traveler, then the ASUS Vivobook is your energetic multitasker. It’s stylish, powerful, and always ready to go.
Models such as the ASUS Vivobook S14 (S3407QA), ASUS Vivobook S16 (S3607QA), ASUS Vivobook 14 (X1407QA), and ASUS Vivobook 16 (X1607QA) deliver strong everyday performance. You can choose from AMD Ryzen™, Intel Core® Ultra™, or Snapdragon® X Series processors. Each platform is built for power efficiency and smooth on-device AI performance.
ASUS Vivobook laptops are perfect for anyone seeking a dependable everyday companion or the best laptop for students. They can effortlessly handle tasks like writing essays, managing design projects, making video calls, and light video editing.
What truly sets ASUS Vivobook laptops apart is their balance. They offer comfortable keyboards and vibrant 2K OLED or 2.5K IPS displays for enjoyable work and entertainment. The ASUS Vivobook S series also brings a thin and lightweight design for easy mobility. With Copilot+ PC features, ASUS Vivobook helps you organize notes, minimize background noise on calls, and brainstorm creative ideas faster.
ASUS Vivobook laptops are best suited for students, casual creators, and young professionals seeking a reliable, stylish AI PC for school, work, and everyday life.
ProArt: Power and Precision for Creators
If your laptop is your creative canvas, the ProArt laptop series is your studio on the go. These laptops are more than mere devices; they function as powerful creator workstations. ProArt laptops provide professional-grade performance and precision. Every detail, from the display to the processor, is crafted for creative excellence.
The ProArt P16 (H7606) and ProArt PX13 (HN7306) exemplify this dedication to quality. The ProArt P16 can be configured up to NVIDIA® GeForce RTX™ 5090 for maximum GPU performance. The ProArt PX13 offers up to NVIDIA® Geforce RTX™ 4070 in a versatile form factor. Both feature cutting-edge processors and OLED displays that deliver exceptional color accuracy, making them ideal for 3D rendering, animation, and real-time video editing.
ProArt laptops feature Copilot+ and AI-powered apps that speed up your creative workflow. Imagine AI helping you with color correction, background noise removal, or even generating mood boards. When paired with the ProArt Creator Hub, you can optimize performance and color calibration, ensuring that every project meets your standards.
ProArt laptops are ideal for filmmakers, designers, animators, and editors who need a creator laptop with exceptional power and visual precision.
ASUS Copilot PCs: The Smartest Way to Work and Create
ASUS consumer laptops lead the AI PC revolution with Copilot+ PC features built across the lineup. These laptops are designed to help you focus on what truly matters.
Features like StoryCube, MuseTree, and ASUS AiSense Camera use AI to organize creative assets, enhance video calls, and even adjust your lighting automatically. Combined with Copilot+ PC AI experiences1 like Click-to-do, Recall, and Image Creator, your ASUS laptop becomes a true partner for productivity and creativity.
Find the ASUS Consumer Laptop That Fits Your Needs
Each ASUS consumer laptop series is designed with real-world lifestyles in mind:
- ASUS Zenbook focuses on premium design and portability.
- ASUS Vivobook emphasizes everyday versatility and excellent value.
- ProArt delivers powerful performance and precision tailored for creators.
Once you know what matters most to you, whether it’s mobility, creativity, or performance, you can confidently choose the ASUS consumer laptop that fits you best.