About ASUS

ASUS continues to deliver on ourIn Search of Incredible promiseas we strive to become the world’s most admired leading enterprise in the new digital era. OurIn Search of Incrediblecampaign, launched in 2011, symbolizes ourDesign Thinking – Start with Peoplephilosophy. It extends beyond product design and development, sales and marketing, and illustrates the ASUS commitment to making life better through innovation.

ASUS is passionate about technology and driven by innovation.We dream, we dare and we strive to create an effortless and joyful digital life for everyone. We’re always in search of incredible ideas and experiences – and we aspire to deliver the incredible in everything we do.

“Our search for incredible is about persistence. It’s a never ending quest for perfection.”
Jonney Shih, Chairman, ASUSTeK Computer Inc.