ASUS & ASUS Design Center:
We “Start with People”
ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award-winning motherboards, is a leading enterprise in the new digital era.
Driven by innovation and committed to quality, ASUS is widely credited with revolutionizing the PC industry with its Eee PC™ in 2007. Through the years, ASUS’ visionary approach has seen it become a trendsetter in consumer technology, harmonizing innovation and design into consumer’s lives.
Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013. The company has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers.
ASUS Design Center is a multi-disciplinary and award-winning team within ASUS; it consists of a group of designers, engineers, and dreamers who, together, craft incredible experiences. ASUS Design Center has garnered over 285 awards since 2001, creating products that have won IDEA, iF, G-Mark, red dot and other prestigious international design accolades.
It recently added another 11 to the list at the 2014 iF Product Design Awards.
The “Start with People” approach ensures everything they design is focused on user value. By understanding the needs of people, ASUS empowers users with meaningful and charming experiences.
ASUS believe that as technology becomes more personal, devices should strive to provide an intuitive user experience. Products should stand out by balancing purity in design expression and execution. Looking ahead, ASUS designers envision technology to be very human and seamlessly integrated into our lives.
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