Zen Philosophy
The creative power of Zen
Performance
Each individual has their own unique ability to create.
They just need powerful tools to help them. This comes from more than just a processor.
It's a dream to create devices so powerful that you’re taken outside your comfort
zone, to a place where your creative potential knows no bounds.
Zen Philosophy
The creative power of Zen Design
As makers and creators we take apart and rebuild ideas to
turn them into better ones. Our deep understanding of the value and intricacies of a
simple shape, to create and evolve into something greater than itself, is what inspired
the iconic Zen-inspired spun-metal finish with its pattern of concentric circles. And
we’re only just getting started.
Zen Philosophy
The creative power of Zen Spirit
It’s when we step out of our comfort zones and
break barriers set for ourselves, that we open up a world of possibilities. The creative
power of the Zen Spirit is to see balance between the expected and the possible, the
beauty of the physical self, and the strength of the mind, and then transcend all of it.
This is the driving force behind our innovations and creative breakthroughs.