ASUS Unleashes Creative Power With the New ZenBook Series Featuring the World's Most Compact Laptops at IFA 2018


Key Points
• IFA 2018 Media Day: Entire new ZenBook series on display, featuring 8th Gen Intel Core processors, new ultra-compact designs and innovative features
• ZenBook 13/14/15: The world's most compact laptops featuring new four-sided frameless NanoEdge display, with new NumberPad dual-function touchpad
• ScreenPad evolved: Exciting new features and functions now available via free software download for ZenBook Pro 14 and ZenBook Pro 15

Markham, Canada (August 30, 2018) - ASUS announced the latest ZenBook premium ultraportable laptops during the company's Media Day at IFA 2018, an event showcasing the entire ZenBook portfolio featuring the latest 8th Generation Intel® Core™ processors. The new lineup embodies the ASUS In Search of Incredible brand spirit, with the ZenBook series unified under the headline theme of Unleash Your Creative Power.

New products announced at the event included ZenBook 13 (UX333), ZenBook 14 (UX433) and ZenBook 15 (UX533) — the world's most compact 13.3-inch, 14-inch and 15.6-inch laptops1. Also announced was the new Zen AiO 27 (Z272) all-in-one PC, featuring a new system-in-base design.

Eric Chen, ASUS Corporate Vice President said, “For the past thirty years, ASUS has continually delivered innovative products with the goal of delivering a joyful and seamless digital life. It is our aspiration to empower everyone to unleash their creative power with innovation that combine style and elegance with performance and state-of-the-art technology."

“We are excited to have worked closely with ASUS on the incredible lineup of new PCs featuring the latest 8th Generation Intel Core processors,” said Chris Walker, Vice President of Client Computing at Intel. “Optimized for connectivity with integrated gigabit Wi-Fi and delivering incredible performance with improved voice experiences all while delivering amazing levels of battery life, the new 8th Generation Intel Core mobile processors are a perfect match for the premium, ultraportable new ZenBook lineup.”

All new ZenBook models are also showcased at the ASUS booth along with the latest ROG and other ASUS products at IFA 2018.The ASUS showcase is located at Booth #215 in the Messe Berlin Hall 25 at IFA, and is open to visitors from August 31 to September 5, 2018 between 10:00 a.m. and 6:00 p.m. daily.

ZenBook 13/14/15: The world's most compact laptops

ZenBook 13, 14 and 15 introduce the stunning new frameless ASUS NanoEdge display, with ultraslim bezels on all four sides for an unrivaled up to 95% screen-to-body ratio and a near-borderless viewing experience. The ultra-compact design, which incorporates the unique ErgoLift hinge mechanism that tilts the keyboard for comfortable typing, gives each of these laptops the world's smallest footprint in its class. ZenBook 13 and 14 also introduce include the exclusive new NumberPad, an innovative LED-illuminated numeric keypad built into the touchpad. The new models feature a full complement of high-performance components including the latest quad-core 8th Generation Intel® Core™ i7 processor with integrated gigabit Wi-Fi optimized for the Intel Wireless-AC 9560 chip, and up to NVIDIA® GeForce® GTX 1050 Max-Q graphics.