ASUS Showcases Innovative Products at Milan Design Week 2014


Our Touch of Life exhibition show how ASUS product design embodies humanity, beauty, and functionality

ASUS Design Center today presents the Our Touch of Life exhibition at Milan Design Week 2014. This exhibition showcases ASUS’s design philosophy of delivering a touch of life to every product it creates. ASUS products are designed to form a personal connection with users; with designers tasked to provide products that not only answers users’ needs, but are aesthetically pleasing as well.

The Our Touch of Life exhibition features a product gallery divided into the 2-in-1 Concept, Smartphones, Ultra Mobility, and Desktop Evolution categories. Each section features a host of products that lets visitors experience how ASUS creations embody humanity, beauty, and functionality.

The ASUS Our Touch of Life Exhibition is being held at Milano-Tortona 32 from April 8th to 13th, 2014

2-in-1 Concept

ASUS PadFone mini is a uniquely versatile device that combines the pocketability of a smartphone with the screen size of a tablet. Consisting of a 4-inch smartphone that docks seamlessly in a palm-sized 7-inch tablet, PadFone mini lets users expand their view and charge their phone at the same time. With a powerful Intel® Atom™ Z2560 processor with Intel Hyper-Threading Technology, 8GB of internal storage, and up to 64GB micro SD card support, PadFone mini has all the power and resources needed for both phone and tablet apps. It also features dual SIM support for incredible connectivity, giving users the freedom to have two phone numbers or separate data and phone lines.

ASUS Transformer Book T100 is an extremely compact ultraportable device for people who want the productivity features of a laptop with the easy portability of a 10.1-inch tablet — and the flexibility to switch between the two in an instant. The T100 features a new Intel Atom Z3740 quad-core processor for smooth multi-tasking performance and incredible energy efficiency, and lasts for up to 11 hours on battery power. The lightweight keyboard dock features precision-engineered keys designed for comfortable extended use, plus a multi-touch touchpad with full Windows 8.1 gesture support.

ASUS Transformer Pad TF701 is a 10.1-inch Android tablet with a 2560 x 1600 WQXGA display with 178-degree wide-viewing angles and IPS technology for crisp, vibrant images. The TF701 has a durable spun-metal finish and is just 8.9mm thick and weighs 585g. A high-performance NVIDIA® Tegra® 4 quad-core processor and 72-core GeForce® GPU provides outstanding performance for games and smooth video playback, it can even drive a 4K/UHD (ultra high definition) display via HDMI. It has a mobile keyboard dock with its own built-in battery for a total battery life of up to 17 hours.

ASUS Fonepad 7 is a 7-inch tablet with full 3G phone functionality. It features a high definition IPS display for sharp, vivid images, dual front speakers with ASUS SonicMaster-enhanced audio technology, and is powered by an Intel Atom processor for powerful multitasking performance for apps and games. Fonepad 7 sports precise, compact lines and features ASUS’s iconic Zen-inspired concentric circle textured finish.


The ASUS ZenFone smartphone series is available with screens ranging from 4 to 6 inches and come in a variety of striking colors. The use of Corning® Gorilla® Glass 3 gives ZenFone unprecedented levels of damage and scratch resistance.The ZenFone’s front façade also features a brushed metal lower bezel which sports the iconic concentric circle finish — a signature design detail that is found in many ASUS products. The lig