ASUS Wins Big at the 2023 iF Design Award, Cements Position in Top 10 Companies in Asia

ASUS Wins Big at the 2023 iF Design Award, Cements Position in Top 10 Companies in Asia

TAIPEI, Taiwan, April 19, 2023 — ASUS today announced that it has been recognized for its design excellence, winning 26 iF Design Awards for 2023. These awards span multiple categories including Product, Packaging, Communication, Professional Concept, User Interface, User Experience and Telecommunication, showing the ASUS commitment to make every part of the process an experience.

These awards span a large part of the company’s portfolio including, gaming, consumer, commercial, healthcare, mobile phone and networking solutions. This achievement showcases ASUS's design spirit and innovation, as well as its commitment to creating incredible experiences for its customers.

"We are thrilled to be recognized again by the iF Design Awards for our design excellence," said ASUS Chief Design Officer, Mitch Yang. "This achievement highlights the incredible teamwork of our cross functional teams and their unwavering commitment to design spirit and innovation. Winning in so many categories is a remarkable achievement, and we are proud to continue leading the way in design and innovation."

This success in the iF Design Awards demonstrates the ASUS position as a design leader in the industry and its commitment to the Design Thinking methodology, putting users at the center of every decision the company does. The continued success of ASUS over the years in the iF Design Awards and other major design awards is a testament to its unwavering commitment to design excellence and innovation.

In addition to the iF Design Awards, ASUS has also been included this year again in the top 10 of the iF Ranking: Best Companies in Asia, classifying companies that have earned the greatest number of awards over the years. This recognition is a testament to the hard work and dedication of the ASUS team and its commitment to delivering incredible experiences for its customers with excellence in designs.

The iF International Forum Design organizes the iF Design Awards each year, renowned worldwide and recognized as a seal of quality for products that excel in design quality, degree of innovation, functionality, ergonomics, and more. The awards saw intense competition this year, with almost 11,000 entries from 56 countries judged by an international panel of independent experts.

2023 iF Design Award: Product Design Winner Highlights


ASUS Zenbook Pro 16X OLED (UX7602) - Packaging

ASUS Zenbook 17 Fold OLED (UX9702) - Packaging

ASUS Zenbook 14X OLED Space Edition (UX5401ZAS) - Packaging

ASUS Zenfone 9 - Product

ASUS Zenfone 9 Zentouch – User Experience (UX)


ROG Strix SCAR 16 / 18 (G634 / G834) & ROG Strix G16 / 18 (G614 / G814) - Product

ROG Flow Z13 (GZ301) - Packaging

ROG Flow X13 (GV302) - Product

ROG Zephyrus Duo 16 (GX650) - Packaging

ROG Strix Scar Virtual and Physical integration experience - Communication

ASUS TUF Gaming A16 Advantage Edition - Product

ROG Phone 6D Ultimate - Product

ROG Phone 6 Product Video - Communication

ROG Phone 6 Series Unboxing Experience - User Experience (UX)

ROG Phone Gaming UX Design – User Experience (UX)

ROG Vision - User Experience (UX)

ROG AeroActive Cooler 6 – Product

ROG Phone AeroActive Cooler 6 - User Experience (UX)

ROG Azoth Wireless Gaming Keyboard - Product

ROG Rapture Gaming Mesh system series - Product

Aura Lighting System – Aura Wallpaper - Communication


ProArt Studiobook 16 / Pro 16 OLED (H7604 / W7604) - Product

ASUS ProArt Creator Hub - Communication


ASUS ExpertBook B9 - Packaging

ASUS Chromebook Vibe CX34 Flip (CX3401) - Product


ASUS Portable Ultrasound – User Interface (UI)