ASUS Launches New 2023 Zenbook Global Brand Campaign Incredible Comes From Within

ASUS Launches New 2023 Zenbook Global Brand Campaign

Taipei, Taiwan, May 3, 2023 — ASUS today announced Incredible Comes From Within, a new chapter in its global marketing campaign for its premium thin-and-light 2023 Zenbook laptop series. Originally launched during 2022, the latest campaign continues to celebrate the Zenbook spirit, and the incredible that is inside all of us. It reaffirms the mission of the Zenbook series to accompany users on their unique journeys of actualization.

The launch of the wide-ranging 2023 campaign is marked by the release of a video that spotlights the talents of marine biologist and wildlife advocate Kirshia Govender, self-taught astrophotographer Bartosz Wojczyński, and renowned color artist Liz West. The campaign highlights three models: Zenbook S 13 OLED (UX5304), the world's slimmest OLED laptop and the most eco-friendly Zenbook ever built; the compact, high-performance Zenbook 14X OLED (UX3404); and the versatile Zenbook 14 Flip OLED (UP3404) convertible.

The video highlights how the advanced ultraportable design, focus on sustainability, and powerful specifications of the 2023 Zenbook series empower the scientists and artists on their individual journeys. The key message of the campaign is that the 2023 Zenbook series laptops offer users the ideal ultraportable experience, whatever their on-the-go needs, proving that incredible does indeed come from within.

Kirshia Govender: Zenbook S 13 OLED

Kirshia Govender is a marine biologist, marine educator and wildlife presenter. Her sustainable cause is to save marine life, in particular sea turtles. She needs a thin-and-light laptop to work flexibly in the many varied and different locations she visits during the course of her work.

Incorporating recycled metals and plastics in its construction, along with an eco-friendly plasma ceramic aluminum surface and fully recyclable FSC® Mix-certified packaging, the environmentally friendly construction of Zenbook S 13 OLED makes it the ideal partner for Kirshia: she is constantly removing plastic waste from the oceans in an attempt to save the lives of sea creatures.

In the campaign video, we observe Kirshia using her Zenbook S 13 OLED to navigate the coast of Albania. It's a joy to see her in her element, scuba-diving for ocean pollutants, on a mission to rescue ocean wildlife. The ultralight 1 kg chassis and world-beating 1 cm profile make it easy for Kirshia to take the laptop wherever she goes on her travels.

Bartosz Wojczyński: Zenbook 14X OLED

Bartosz Wojczyński is a self-taught astrophotographer who has won many prestigious awards for his work, including NASA's Astronomy Picture of the Day.

Bartosz is famous for combining tens of thousands of individual astronomical images to create an extremely high-resolution artwork. He uses advanced image-acquisition and processing techniques to map and color the images. The high-performance Zenbook 14X OLED fits the bill perfectly for him, with its top-tier Intel® Core™ i9 H-Series processor and NVIDIA® GeForce RTX™ 3050 graphics. Bartosz says that his Zenbook is one of the few laptops that can handle the heavy processing demands of his work.

The campaign video shows Bartosz with his Zenbook in a remote location in Albania, importing tens of thousands of images from his telescope's camera. We see how fast the laptop is processing the photos, and combining all of them in a blink of an eye to create a high-resolution astrophotograph. It's an awe-inspiring demonstration of how the power of Zenbook 14X OLED is capable of bringing these incredible artworks into existence.

Liz West: Zenbook 14 Flip OLED

Liz West is a renowned British artist who creates vivid environments that mix luminous color and radiant light, aiming to provoke a heightened sensory awareness in the viewer. By playing with and adjusting color, she brings out the intensity and composition of her spatial arrangements.

So she can explore the full range of colors for her work, Liz needs a laptop that can render colors perfectly. With the ultra-vivid 2.8K OLED Pantone® Validated touchscreen on Zenbook 14 Flip OLED, she can accurately visualize her incredible artworks.

For the campaign, Liz had a chance to transform a large blank room into a colorful spectacle. The colors are vividly projected onto the walls, ceilings and the floors. It is really incredible to see how Zenbook 14 Flip OLED enables the creation of a true-to-life color installation.

2023 Zenbook series: delivering more with less

The incredible 2023 Zenbook series offers something for everyone, empowering them to achieve their goals, whatever they are, with the ultralight, ultrathin Zenbook S 13 OLED, the high-performance Zenbook 14X OLED, or the compact and versatile Zenbook 14 Flip OLED. These sophisticated, elegant and sustainable laptops provide more with less, building on the distinguished Zenbook heritage, and taking the brand to a whole new level. The benefits of the 2023 Zenbook series can be simply summarized:

  • Less weight means more freedom
  • Less environmental impact means more care for the planet
  • Less restricted visuals allow us to explore more colors
  • Less limited processing power lets us create more incredible