ASUS Announces In Search of Incredible: Transcendence Virtual Event for CES 2024


TAIPEI, Taiwan, December 11, 2023 —ASUS today announced In Search of Incredible: Transcendence, its virtual launch event for CES 2024, which will introduce sustainability achievements, announcements on sustainability and AI, and exciting innovations spanning all parts of the ASUS product portfolio. The online-only event will take place on January 9, 2024, at 9 a.m. PST (Jan. 10 at 1 a.m. GMT) on a dedicated ASUS event site, with product announcements covering the ASUS creator, consumer, business, networking, display, desktop and mini-PC line-ups, and more.

The wide array of incredible products we are bringing to CES 2024 will highlight our commitment to promoting sustainability and creating a circular economy, including increasing the percentage of recycled materials in our product design, and decreasing our carbon footprint through other steps such as sustainable packaging, energy efficient supply chains, and our Carbon Partner Services.

As a pioneer in innovation, we consistently deliver cutting-edge products that cater to evolving consumer needs. Living in our modern society, we often need to switch roles — from work to social obligations, to caregiver — and thus need ample room to multitask. Consumers can prepare to encounter a range of cutting-edge products that effortlessly facilitate seamless multitasking, allowing users to effortlessly manage diverse tasks whenever they require a bit more room to maneuver. But today’s society also creates a need for mobility and compactness, which makes mini-PCs more and more relevant — for both consumers and businesses. We are happy to be able to showcase the first wave of ASUS NUC PCs, mini-PCs born from the long partnership between ASUS and Intel.

But looking at customers’ needs also means making their lives easier and improve the user experience on the software side. This also means that we continuously adopt new technologies into our product design process. Many of our new products support Microsoft Copilot and other AI applications, and even allow local computing, which makes them capable of running a limited number of functions offline. Implementing AI features into our products and increasing their capability to run AI applications is a logical conclusion of our Design Thinking philosophy, and we are striving to turn laptops into the best possible productivity tools. Additionally, AI can help to optimize power consumption, fostering sustainability.

The ASUS products presented during the virtual launch event, and many more new and exciting innovations, will then be available for media hands-on demonstrations and testing in the ASUS & ROG CES 2024 Media Showroom on the third floor of The Venetian Expo Meeting Room #3102, on January 8 from 10 a.m. to 6 p.m. and on January 9-11 from 9 a.m. to 6 p.m. PST.

Join us online at to watch the virtual launch event and see us unveil our latest products. Also, join us in-person in Las Vegas to get a closer look at the latest ASUS innovations.