About ASUS

    The ASUS winning formula: Winning = Marketing (Quality,
Speed, Innovation, Service)/Cost

    ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,886 awards in 2011, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 11,000 and a world-class R&D team of 3,000 engineers, the company's revenue for 2011 was around US$11.9 billion.

    Inspired by the diverse needs of consumers in all areas and phases of life, ASUS' foremost mission is to deliver truly innovative solutions that in turn inspire consumers to reach for greater heights of productivity and fun. By leveraging its intimate understanding of the requirements of today's digital home, digital office and digital person, ASUS has the honor of claiming many world's firsts—such as the introduction of the groundbreaking Eee PC™, the ingenious use of renewable materials like leather and bamboo in notebooks and the incorporation of its proprietary power-saving Super Hybrid Engine technology into its notebooks and motherboards. By pioneering many new innovations, trends and technologies that have had a genuine impact on its customers' lives and the Earth at large, ASUS hopes to garner mindshare as well as market share.

    Innovation is key to the success of ASUS. Having unveiled the PadFone to a rapturous audience at Computex 2011, this year ASUS chairman Jonney Shih raised the bar once more with the announcement of the TAICHI and Transformer Book dual-purpose mobile devices.
    The ASUS TAICHI is an Ultrabook with a double-sided display that allows it to be used as a tablet when the lid is closed, while the Transformer Book is a tablet that can be docked to a keyboard for instant transformation into an Ultrabook.

    Together with the Tablet 810 with Windows 8 and Tablet 600 with Windows RT, ASUS has an array of products that will surpass its users’ imaginations as the world enters a new era of cloud computing.

    By pioneering many new innovations, trends and technologies that have had a genuine impact on its customers' lives and the Earth at large, ASUS hopes to garner mindshare as well as market share.

    To succeed in the ultra-competitive IT industry, ASUS focuses on speed-to-market, cost and service. That is why every ASUS employee strives to master the "ASUS Way of Total Quality Management" in order to fulfill the ”Persistent Perfection” promise of the brand. Guided by these precepts, ASUS has developed a strong advantage in product design, technology, quality and value/cost. These advantages in turn constitute ASUS’ formula for success—allowing marketing to communicate these strengths to win our consumers’ hearts.

    Innovative Solutions for a Limitless Tomorrow

    Corporate Vision

    ASUS constantly strives to be an integrated 3C solution provider (Computer, Communications, Consumer electronics) that delivers innovations that simplify our customers’ lives and enable them to realize their full potential. ASUS products represent the best that technology has to offer, providing outstanding performance and aesthetics that seamlessly accommodate all lifestyles, anytime, anywhere.

    Mission and Philosophy

    As a major player in the IT industry, ASUS’ corporate mission is to provide innovative IT solutions that empower people and businesses to reach their full potential. ASUS’ philosophy behind product development—which is to accomplish the fundamentals well first before moving forward—has resulted in a dependable backbone of computer components such as motherboards, graphics cards, and optical storage devices. ASUS has now over 16 product lines, including its industry-redefining Eee and Transformer products, desktop barebone systems, servers, notebooks, handhelds, network devices, broadband communications, LCD monitors, TVs, wireless applications, and CPT (chassis, power supply and thermal) products.

    Achieving Our Mission

    ASUS plans to achieve its mission throughPassion for Technology,Focus onQuality, Long-term Relationships, andPerseverance

    Passion for Technology

    Technology is the heart of ASUS. We continue to invest in our world-class Research and Development so that we are always able to provide leading-edge innovations to people and businesses.

    Focus on Quality

    Quality is of utmost importance to ASUS. We continue to refine our quality management processes to ensure customers receive the highest quality solutions cost-effectively.

    Long-term Relationships

    Whether they are our customers, the media, shareholders or consumers, we believe in growing with our partners at all levels. Maintaining strong relationships with key stakeholders is one of the most important factors of our continued success.


    All ASUS employees share the same sense of purpose. We thrive under pressure and look forward to challenges. We work to accomplish the same mission—to empower people with innovative IT solutions.


    Management Philosophy

    • Inspire, motivate and nurture our employees to explore their highest potential
    • Commit to integrity and diligence; focus on fundamentals and results
    • Endlessly pursue to be number 1 in the areas of quality, speed, service, innovation and cost-efficiency
    • Strive to be among the world-class high-tech leaders and to provide valuable contributions to humanity