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6 Reasons to Choose ASUS Laptops: Our Commitments at CES 2023

Jan. 05 2023

Author: ASUS    Reading time: 6 minutes

A smiling student opening an ASUS laptop box while sitting in front of a blackboard in a classroom

Jan. 05 2023

The Consumer Electronics Show (CES) in Las Vegas was a booming success in 2023, and ASUS was proud to be in attendance. We brought you the best we have to offer and once again delivered incredible laptop innovations.

This year, aside from presenting some of the most exciting laptops for 2023, we also made six commitments for the coming years and beyond.

  • Professional-Level Performance in an Everyday Laptop
  • Cinematic Visuals for Everyone
  • A Hygienic, Microbial-Free Experience
  • Increased Sustainability
  • Military-Grade Toughness
  • Real 3D Immersion on a Laptop
  • A Laptop for Everyone

Professional-Level Performance in an Everyday Laptop

In 2023, we will be extending the lineup of laptops equipped with the 12th Gen Intel® Core™ H-series (aka H45) processors. These high-performance enthusiast CPUs optimized for mobility run at 45 watts, and give users professional-grade processing power for everyday applications.

We will be offering H-series options across all our mainstream product lines, including the thin and light variants. That means you can find these impressive CPUs across all Vivobook and Zenbook lines. We are proud to say with confidence that ASUS offers the most comprehensive H45-powered laptop lineup, especially within the ultraportable category.

Typically, H-series processors are used in the most powerful laptops, which have traditionally been slightly larger in size. But thanks to engineering advances, ASUS has managed to fit the more powerful Enthusiast H45 processors into a thin and light chassis.

The latest 12th Gen Intel Core H-series CPUs offer two times better performance than their previous-generation U-series counterparts of the same tier. For example, the 12th Gen Intel Core i5 H45 CPU is twice as powerful as the 11th Gen Intel Core i5 U15 variant.

More power translates into better efficiency while working, helping save precious time by speeding up everything from app launches to edits and rendering. In addition, as the processing power requirements of software continue to increase, a more powerful CPU can help ensure your laptop is future-proof. The difference is perhaps most visible when multitasking — you will notice your laptop operating much smoother when running more complex workflows or when using multiple apps at the same time.

The increased processing power doesn’t mean your battery life will be decreased, however. In our tests, the difference in battery life of the laptops equipped with an H45 pro-grade processor and the same laptops with the P28 processor was barely noticeable.

Cinematic Visuals for Everyone

You deserve the best experience with your laptop, whether you use it for work, entertainment, for staying connected with friends and family, or simply to surf the internet.

That's why ASUS offers OLED panel options across our consumer laptop lineup ― from entry-level to professional creator machines.

OLED proves to be the superior display technology, with exceptional color accuracy and deep blacks. These screens also help avoid eye strain and cut down blue light emissions by as much as 70%. The amazing 1,000,000:1 contrast ratio with DisplayHDR™ True Black 500/600 certification offers the crispest image in laptops, today. These screens work very well in both well-lit and dark environments, and have great visibility and contrast even when dimmed. Plus, the response time of 0.2 ms and fast refresh rates of up to 120 Hz provide ultimate motion clarity and immediate feedback.

OLED displays offer an amazing, cinematic viewing experience. When watching movies or online videos, or when gaming, you’ll get vibrant colors with no flicker and excellent contrast ― even with deep blacks.

Content creators and other creative professionals will appreciate the rich color gamut, with 100% DCI-P3 and 133% sRGB coverage. Our displays are Pantone® Validated for color accuracy, with up to over 1 billion colors.

To learn more about ASUS OLED laptops, watch the video below.

A Hygienic, Microbial-Free Experience

Public health issues in recent years have taught us a lot about hygiene and health, and many of us have developed new hygiene habits as a result of what we’ve learned.

During CES 2023, we announced our ASUS Antimicrobial Guard and ASUS Antimicrobial Guard Plus technologies. Many ASUS laptops are coated with Antimicrobial Guard that helps inhibit the growth of the most common types of bacteria, such as E. coli and Staphylococcus. Antimicrobial Guard Plus also helps inhibit viral growth, limiting exposure to common types of viruses like H3N2, Influenza, and even COVID-19.

With this technology, a special silver ion coating is applied to the most-touched areas of the laptop. This coating inhibits as much as 99% of viral and bacterial growth over a 24-hr period. We guarantee the effectiveness of the Antimicrobial Guard coating for three years.

How does Antimicrobial Guard work? Silver ions and negatively-charged microbial cells are attracted to each other, causing contact. When this happens, the silver ions pierce through the surface of the microbes and damage their structure. As a result, microbial cell reproduction is inhibited, stopping the germs from multiplying and growing on your laptop surfaces.

ASUS Antimicrobial Guard and Antimicrobial Guard Plus both meet the ISO 22196 international standard for bacterial inhibition; Antimicrobial Guard Plus is additionally tested to meet the ISO 21702 standard for viral inhibition.

Check out our tips for cleaning your laptop in this article

Increased Sustainability

Eco-friendly goals were another ASUS focus during CES 2023.

Sustainability is a core part of who we are. This is reflected in the words of ASUS Chairman Jonney Shih: "We incorporate sustainable development goals into the corporate decision-making process to make positive contributions to society and the environment through practical action."

We help protect the environment at every level of our company’s operations, from our offices operations through manufacturing and the supply chain. We are actively taking steps to make our offices energy-efficient and ‘greener’. Our headquarters are built to LEED standards and we are incorporating solar into key offices in Taiwan and the U.S. We also encourage and facilitate recycling of electronic devices.

We are constantly adding to our green initiatives. To this end, we have devised ambitious sustainability targets for 2025 and beyond that align with the UN’s Sustainable Development Goals.

Learn more about How ASUS Helps Sustain an Incredible, Greener Future

Military-Grade Toughness

We want to help you make green choices when swapping your old device for a new one. However, we are also committed to making sure that this doesn't need to happen too often. One way we do this is by future-proofing your laptop by giving you plenty of power with high-performance components on all price point levels. Another way is by making our laptops tough and durable—so much so that they go through rigorous US Military Grade testing!

ASUS laptops are tested to U.S. military-grade MIL-STD 810H standards using 12 test methods and 26 procedures. These tests examine the device’s resistance to shock, vibration, high and low temperatures, humidity, altitude, freeze and thaw, mechanical vibration, temperature shock, solar radiation, fungus, sand and dust, and explosive atmosphere.

Our commitment to providing the best products is reflected in the fact that ASUS laptops go through the most durability tests of any PC brand on the market*. Look for the MIL-STD 810H certification badge when shopping for a new ASUS laptop.

*As of the date of this publication.

Real 3D Immersion on a Laptop

During CES 2023, we also debuted the world's first OLED laptops offering glasses-free 3D experiences. These laptops employ incredible new ASUS Spatial Vision technology, which is ideal for 3D content creators and for those seeking high-end mobile viewing experiences.

To deliver the 3D image effect, ASUS uses lenticular-based autostereoscopic 3D technology. This lens technology shows a unique set of pixels simultaneously to the left and right eye. Working in coordination with the lens embedded into the OLED display, an eye-tracking camera on top of the laptop detects eye position and optimizes the images projected to the viewer. This is what allows the user to see in 3D.

With this technology, users can also easily switch between the 2D and 3D views at any time.

To learn more about ASUS Spatial Vision technology, see this article

A Laptop for Everyone

Our portfolio of top-notch yet affordable ASUS laptops is ever-growing. It’s our goal to make sure every user can find a solution that fits perfectly into their lifestyle and suits their unique needs.

If you are curious to learn more about ASUS products and technologies presented during CES 2023, click the button below.

Discover What ASUS Presented During CES 2023