ASUS Announces All-New Zenfone 8

Compact, fast smartphone with pocketable design features Snapdragon 888 5G, 5.9" Samsung AMOLED display, 4000 mAh battery, and IP68 water and dust resistance.

KEY POINTS

• The compact performer: Superb performance, powered by the latest Qualcomm® Snapdragon™ 888 5G Mobile Platform with Adreno™660 GPU
• 120 Hz Samsung AMOLED display: Vivid 5.9" display delivers silky-smooth scrolling, and is protected by the latest Corning®Gorilla® Glass Victus™
• Powerful 4000 mAh battery: Long-lasting power, with support for Quick Charge and PD fast charging, plus automatic power modes for optimized performance
• Front and rear pro-grade Sony cameras: Dual rear camera with 64 MP main and 12 MP ultrawide cameras, with 12 MP punch-hole front camera
• Perfectly pocketable design: Compact, sleek and easy-to-handle size designed for ultimate portability and comfortable one-handed operation

Stockholm, Sweden, May 12, 2021— ASUS today announced Zenfone 8, the latest, fastest and most compact generation of the innovative Zenfone smartphone family. Zenfone 8 is a high-performance 5.9-inch smartphone with a pocket-friendly design that's exceptionally easy to use and carry. It's also the proud recipient of a prestigious 2021 Red Dot Product Design Award, an award that recognizes high design quality.

Powered by the latest flagship Qualcomm®Snapdragon™ 888 5G Mobile Platform, with Adreno™ 660 graphics, up to 16 GB RAM and 256 GB storage, the small size of Zenfone 8 belies the fact that it's also the most powerful Zenfone to date.

The fast and responsive 5.9-inch 120 Hz Samsung AMOLED display delivers smooth-scrolling, blur-free visuals, and is HDR10+ certified. For the ultimate protection, the display is covered with the latest and toughest Corning® Gorilla® Glass Victus™.

A powerful high-capacity 4000 mAh battery with a 30-watt HyperCharge adapter keeps Zenfone 8 going for longer, and there are several automatic battery modes in System Mode to allow users to optimize for battery life or performance as needed.

The professional-grade camera system in Zenfone 8 uses all-Sony sensors, and includes rear dual cameras with a 64 MP IMX686 wide-angle main camera and a 12 MP IMX363 ultrawide-angle secondary camera. The 12MP front punch-hole autofocus camera uses the latest IMX663 sensor, allowing users to take sharp and crisp selfies at any angles.

Zenfone 8 is a compact performer with premium looks, and it's designed to be supremely comfortable to hold and carry. Its dimensions and the new ZenUI 8 user interface are optimized for one-handed operation, and the lightweight, ultra-compact chassis features a 3D-curved back with a brand-new frosted-glass finish that aids grip and resists fingerprints.

The compact performer

Zenfone 8 is the most powerful Zenfone ever. It's powered by the advanced 5 nm flagship Qualcomm Snapdragon 888 5G Mobile Platform, and features up to 16 GB of 6400 Mbps LPDDR5 RAM and 256 GB ROM. The RAM is up to 16% faster than standard LPDDR5 RAM, the CPU is up to 25% faster than the previous generation, and graphics performance is boosted by an incredible 35%, giving Zenfone 8 effortless performance for any task.

Zenfone 8 also features the fastest possible 5G speeds, in addition to the latest WiFi 6E technology with 6 GHz support for faster and more stable connections.

Powerful 4000 mAh battery

Despite its compact pocket-friendly size, Zenfone 8 contains a powerful high-capacity 4000 mAh battery that keeps Zenfone 8 working for longer, with a 30-watt HyperCharge adapter for fast charging.

The new System Mode in ZenUI 8 allows users to choose between battery life and performance depending on their needs, with several automatic modes that users can easily switch between. Advanced Mode lets users fine-tune battery performance parameters according to their taste.

Zenfone 8 takes extra care of its battery in order to keep it healthy and extend the battery's lifespan. The battery care system has a variety of different charging options, including steady charging, scheduled charging and a charging upper limit. There's also advanced app management that limits inactive background apps to deliver up to 67% more power savings.

Experience visual perfection: 120 Hz Samsung AMOLED display

The ultrafast 120 Hz AMOLED display with its 1 ms response time ensures silky-smooth scrolling and blur-free visuals. In collaboration with the industry-leading visual-processing company Pixelworks, it delivers lifelike visuals with a 112% DCI-P3 color gamut, rendering every color even more faithfully with a Delta-E color accuracy of less than one. The display's also HDR10+ certified to bring out the detail in even the darkest scenes. And to keep it looking great for longer, it's protected by the latest and toughest-ever Corning® Gorilla®Glass Victus™, which is tested to withstand up to two-meter drops.

By design, the 5.9-inch display on Zenfone 8 is the perfect size for one-handed operation. The all-new One-handed Mode gives users full and comfortable control using just their thumb — a swipe down from the edge of the screen reduces the window size and brings all the controls within easy reach. Users can even adjust the height of the window based on their preferences.

Front and rear pro-grade Sony cameras

Zenfone 8's professional dual-camera system captures every precious moment with superb-quality photos under any conditions. The 64 MP Sony IMX686 main wide-angle camera delivers unprecedented resolution and high light sensitivity, for perfect photos day and night. The ultrawide 12 MP Sony IMX363 camera allows even more freedom for compositions, and it can also take incredible macro shots. In combination with the main sensor, the ultrawide camera also enables impressive HDR shots and low-light pictures, boosting dark images by up to 4X in brightness.

The dual-pixel autofocus is extremely fast, and the large focus range reduces blur in group photos. The Sony IMX663 front camera delivers excellent selfies while taking up as little space on the display as possible, and it also supports dual-pixel autofocus for sharp and crisp images.

Zenfone 8 provides a video recording experience like no other smartphone. The wide-angle camera features industry-leading 8K 30 fps video recording with electronic image stabilization, and the ultrawide-angle camera offers 4K 60 fps recording, enabling users to capture every moment in high-quality detail. This generation comes with new video features, including HyperSteady, Free Zoom, and Pro video mode for giving videos the professional touch. With three microphones, Zenfone 8 records high-quality audio while shooting, and audio can also be optimized with functions such as Wind Filter, Mic Focus, and Acoustic Focus for focusing on and isolating the sounds of selected objects.

Perfectly pocketable design

Zenfone 8 redefines portable design to offer the ultimate performance, with none of the weight or bulk. It's designed to be easy to use and easy to take anywhere and everywhere. The lightweight design is designed to impress with its irresistible looks and premium feel. The 3D-curved back perfectly fits the palm for the most comfortable grip and total control. On the back, the brand-new frosted-finish antiglare glass gives it a clean and sleek look, all the time. Certified IP68 water and dust resistance means that Zenfone 8 shrugs off the unexpected, allowing users to live their life to the full.

The ZenUI 8 operating system combines smoothness with speed and simplicity. It includes the all-new One-handed Mode, which allows users to reach any part of the interface easily and effortlessly with their thumb. Combined with the ergonomic dimensions of Zenfone 8, it delivers unrivaled ease of use.

Price and availability

Zenfone 8 is now available at select Finnish resellers and in ASUS eShop.

The time limited offer is available at select Finnish resellers and in ASUS eShop until May 26th.

Model	Color	Specifications	Recommended price	Time limited offer
Zenfone 8	Black	Zenfone 8 / 5,92" FHD+ 120Hz Amoled, 20:9 Gorilla Glass Victus / Snapdragon 888 / 8GB LPDDR5, 128GB UFS 3.1 / 4000mAh	699 €	649 €
Zenfone 8	Black/Silver	Zenfone 8 / 5,92" FHD+ 120Hz Amoled, 20:9 Gorilla Glass Victus / Snapdragon 888 / 8GB LPDDR5, 256GB UFS 3.1 / 4000mAh	749 €	699 €
Zenfone 8	Black/Silver	Zenfone 8 / 5,92" FHD+ 120Hz Amoled, 20:9 Gorilla Glass Victus / Snapdragon 888 / 16GB LPDDR5, 256GB UFS 3.1 / 4000mAh	829 €	779 €